Zikun Ye

University of Illinois at Urbana-Champaign

601 E John St

Champaign, IL 61820

United States

SCHOLARLY PAPERS

1

DOWNLOADS

279

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (1)

1.

Cold Start on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments

Number of pages: 55 Posted: 19 Nov 2020
University of Illinois at Urbana-Champaign, Washington University in St. Louis - John M. Olin Business School, Supply Chain Management Department - W.P.Carey School of Business, New York University Shanghai, University of Illinois at Urbana-Champaign and affiliation not provided to SSRN
Downloads 279 (133,613)
Citation 1

Abstract:

Loading...

Cold Start Problem, Online Advertising, Contextual Bandit, Two-Sided Field Experiment