V. Brian Viard

Cheung Kong Graduate School of Business

Associate Professor of Strategy and Economics

Oriental Plaza, Tower E3

One East Chang An Avenue

Beijing, 100738

China

http://english.ckgsb.edu.cn/faculty_content/brian-viard

  • Cheung Kong Graduate School of Business

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    • Tel: 86-10-8518-8858
    • Fax: 86-10-8518-6800
SCHOLARLY PAPERS

13

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Scholarly Papers (13)

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1.

Air Pollution and Manufacturing Firm Productivity: Nationwide Estimates for China

Number of pages: 61 Posted: 21 Apr 2017 Last Revised: 11 Jan 2021
Shihe Fu, V. Brian Viard and Peng Zhang
Xiamen University - The Wang Yanan Institute for Studies in Economics (WISE), Cheung Kong Graduate School of Business and Hong Kong Polytechnic University - School of Accounting and Finance
Downloads 739 (40,531)
Citation 5

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air pollution, productivity, environmental costs and benefits, firm competitiveness

2.

Pricing of Complements and Network Effects

Downloads 699 ( 43,631)
Citation 3

Pricing of Complements and Network Effects

NET Institute Working Paper, NYU Working Paper No. EC-05-12, NYU Working Paper No. 2451/26105
Number of pages: 37 Posted: 08 Dec 2004 Last Revised: 01 Jan 2014
Nicholas Economides and V. Brian Viard
New York University - Leonard N. Stern School of Business - Department of Economics and Cheung Kong Graduate School of Business
Downloads 657 (46,802)
Citation 5

Abstract:

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calibration, monopoly, network effects, complementary goods, software, Microsoft

Pricing of Complements and Network Effects

TPRC 2006
Number of pages: 32 Posted: 28 Jul 2012 Last Revised: 06 Oct 2013
Nicholas Economides and V. Brian Viard
New York University - Leonard N. Stern School of Business - Department of Economics and Cheung Kong Graduate School of Business
Downloads 42 (498,590)

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calibration, monopoly, network effects, complementary goods, software, Microsoft

3.

Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability

Research Paper No. 1773R2
Number of pages: 37 Posted: 12 Aug 2004
V. Brian Viard
Cheung Kong Graduate School of Business
Downloads 465 (73,383)
Citation 30

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switching costs, lock-in, number portability, telecommunications

4.

The Effect of Beijing’s Driving Restrictions on Pollution and Economic Activity

Number of pages: 65 Posted: 27 Aug 2011 Last Revised: 03 Dec 2014
V. Brian Viard and Shihe Fu
Cheung Kong Graduate School of Business and Xiamen University - The Wang Yanan Institute for Studies in Economics (WISE)
Downloads 385 (91,604)
Citation 21

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driving restrictions, externalities, environmental economics, air pollution, commute costs

5.

The Effect of Entry and Market Structure on Cellular Pricing Tactics

Downloads 289 (125,751)
Citation 8

The Effect of Entry and Market Structure on Cellular Pricing Tactics

NET Institute Working Paper No. 03-13
Number of pages: 47 Posted: 14 Nov 2004
Katja Seim and V. Brian Viard
Yale School of Management and Cheung Kong Graduate School of Business
Downloads 272 (133,350)
Citation 10

Abstract:

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entry, market structure, cellular, price discrimination, nonlinear pricing, telecommunications

The Effect of Entry and Market Structure on Cellular Pricing Tactics

TPRC 2003
Number of pages: 48 Posted: 10 May 2012
Katja Seim and V. Brian Viard
Yale School of Management and Cheung Kong Graduate School of Business
Downloads 17 (652,707)

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entry, market structure, cellular, price discrimination, nonlinear pricing, telecommunications

6.

Quantifying the Benefits of Entry into Local Phone Service

Downloads 253 (133,532)
Citation 27

Quantifying the Benefits of Entry into Local Phone Service

NET Institute Working Paper No. 08-01, NYU, Law and Economics Research Paper No. 05-23
Number of pages: 58 Posted: 24 Oct 2005 Last Revised: 30 Nov 2011
Nicholas Economides, Katja Seim and V. Brian Viard
New York University - Leonard N. Stern School of Business - Department of Economics, Yale School of Management and Cheung Kong Graduate School of Business
Downloads 253 (143,730)
Citation 13

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Entry, Nonlinear Pricing, Telecommunications, Discrete/Continuous Demand

7.

Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program

Number of pages: 36 Posted: 04 Aug 2006 Last Revised: 28 Oct 2007
Wesley R. Hartmann and V. Brian Viard
Stanford Graduate School of Business and Cheung Kong Graduate School of Business
Downloads 219 (165,852)
Citation 3

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switching costs, reward programs, dynamic programming, discrete-choice

8.

The Effect of Market Structure on Cellular Technology Adoption and Pricing

Stanford University Graduate School of Business Research Paper No. 1867(R)
Number of pages: 42 Posted: 08 Jun 2006 Last Revised: 12 Jul 2012
Katja Seim and V. Brian Viard
Yale School of Management and Cheung Kong Graduate School of Business
Downloads 178 (200,390)
Citation 13

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nonlinear pricing, entry, technology adoption, Telecommunications, market structure, price discrimination, technology diffusion

9.

The Effect of Content on Global Internet Adoption and the Global 'Digital Divide'

Forthcoming, Management Science, NET Institute Working Paper No. 10-24, NYU Law and Economics Research Paper No. 10-55
Number of pages: 42 Posted: 15 Nov 2010 Last Revised: 25 Oct 2013
V. Brian Viard and Nicholas Economides
Cheung Kong Graduate School of Business and New York University - Leonard N. Stern School of Business - Department of Economics
Downloads 148 (234,016)
Citation 1

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Internet, technology adoption, economic development, two-sided markets, network effects, technology diffusion, digital divide, language

10.

Pricing of Complementary Goods and Network Effects

NYU Working Paper No. 2451/26164
Number of pages: 32 Posted: 10 Sep 2013
Nicholas Economides and V. Brian Viard
New York University - Leonard N. Stern School of Business - Department of Economics and Cheung Kong Graduate School of Business
Downloads 140 (244,807)

Abstract:

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calibration, monopoly, network effects, complementary goods, software, Microsoft

11.

Trans-Boundary Air Pollution Spillovers: Physical Transport and Economic Costs by Distance

Number of pages: 57 Posted: 24 Jun 2019 Last Revised: 18 Aug 2020
Shihe Fu, V. Brian Viard and Peng Zhang
Xiamen University - The Wang Yanan Institute for Studies in Economics (WISE), Cheung Kong Graduate School of Business and Hong Kong Polytechnic University - School of Accounting and Finance
Downloads 126 (267,165)

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air pollution; spillovers; productivity; environmental costs and benefits; mixed two-stage least squares; regional coordination

12.

Commute Costs and Labor Supply: Evidence from a Satellite Campus

Number of pages: 44 Posted: 18 Feb 2014 Last Revised: 02 Jan 2018
Shihe Fu and V. Brian Viard
Xiamen University - The Wang Yanan Institute for Studies in Economics (WISE) and Cheung Kong Graduate School of Business
Downloads 121 (273,737)
Citation 1

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commuting, commute costs, labor supply, value of time, satellite campus

13.

Dynamics of the Subnational Regional Effect: The Role of Institutions and Institutional Access

Number of pages: 63 Posted: 07 Sep 2017 Last Revised: 12 Mar 2020
Haibing Shu and V. Brian Viard
Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management and Cheung Kong Graduate School of Business
Downloads 26 (570,752)

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subnational regional effect; institution-based theory; institutional access; firm performance; dynamic profit components