George S. Spais

Hellenic Open University

Adjunct Faculty Member

Parodos Aristotelous 18

Patra, 26 335

Greece

SCHOLARLY PAPERS

40

DOWNLOADS

941

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (40)

1.

'Stock Options as a Mean of Adding Value in Business Markets' - a Powerful Potential Communication Vehicle for Business Marketing Managers

Number of pages: 9 Posted: 04 Aug 2002
George S. Spais and George N. Filis
Hellenic Open University and Bournemouth University
Downloads 335 (108,203)

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Information Economics, Information, Business Markets, Marcoms Strategies, Branding and Stock Options

2.

A Fundamental Formula for Leadership Efficiency - Weighting the Contribution of 'Marketing Paideia'

Journal of Strategic Marketing, Vol. 13, No. 1, pp. 61-77, 2005
Number of pages: 19 Posted: 06 May 2008
George S. Spais
Hellenic Open University
Downloads 175 (204,897)

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productive leadership, leadership strategies, leadership style, efficiency, paideia, values, marketing education

3.

Case Studies in the Field of Marketing Education: Learner Impact, Case Performance, and Cost Efficiency

International Electronic Journal for Leadership in Learning, Vol. 9, No. 9, 2005
Number of pages: 13 Posted: 07 Nov 2005 Last Revised: 27 Dec 2007
George S. Spais
Hellenic Open University
Downloads 169 (211,070)

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marketing education, case studies, learner impact, performance measurement

4.

An Archetypal Analysis for the Development of a Generalized Decision-Making Model in Groups as a Prerequisite for Productive Government and Leadership

Journal of Business Case Studies, Vol. 1, No. 4, pp. 49-66, 2005
Number of pages: 22 Posted: 07 Feb 2006 Last Revised: 28 Dec 2007
George S. Spais and Stavros M. Theofanides
Hellenic Open University and Panteion University of Social & Political Sciences
Downloads 120 (277,319)

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decision-making model in groups, leadership, archetypal analysis, mythology

5.

An Investigation of the Technology Avoidance Effect into Higher Educational Environments: Some Empirical Evidence of Marketing Students Background and Their Use of Personal Computers Outside the Academic Culture

International Electronic Journal for Leadership in Learning, Vol. 12, No. 2, 2008
Number of pages: 20 Posted: 05 Jul 2007 Last Revised: 29 Jul 2014
George S. Spais and Konstantinos Z. Vasileiou
Hellenic Open University and University of Ioannina
Downloads 89 (338,831)

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Technology avoidance effect, higher educational environment, innovative culture, business school, marketing students

6.

Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets

Spais, G.S. (2003). "Analysis of Problems, Developments and Trends in Planning Communication and Promotion Strategies for Products and Services in Business-to-Business Markets". Ph.D. thesis, Panteion University of Social and Political Sciences, Dept. of Public Administration
Number of pages: 14 Posted: 07 Jul 2014
George S. Spais
Hellenic Open University
Downloads 53 (446,798)

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communication strategies, promotion strategies, marketing communications, problems, trends, evolutions, business-to-business markets, Greece

7.

Service Quality and Customer Satisfaction in Banks During an Economic Recession and Banking Crisis Period: The Critical Case of a Greek Co-Operative Bank

Innovative Marketing, Volume 11, No 2, pp. 7-19, 2015
Posted: 25 Oct 2015
Andreas Kalpadakis and George S. Spais
Independent and Hellenic Open University

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service quality, customer satisfaction, ZOT, Greek cooperative banks, Pancretan Cooperative Bank, economic crisis

8.

Conceptual Foundations of Sponsorship Research

Journal of Promotion Management, Volume 21, No 3, pp. 296-312, 2015
Posted: 25 Oct 2015
Margaret Johnston and George S. Spais
Independent and Hellenic Open University

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sponsorship review, sponsorship definition, Leximancer software

9.

Sponsorship Research: Drawing on the Past to Shape the Future of Sponsorship

Proceedings of the 16th Biennial World Marketing Congress of the Academy of Marketing Science hosted by Monash University (Australia), July 17-20, Australia, p. 757, 2013
Posted: 10 Jul 2014
Margaret Johnston and George S. Spais
Independent and Hellenic Open University

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sponsorship literature, scholarly research, Leximancer analysis, sponsorship marketing knowledge

10.

Service Quality and Customer Satisfaction of Co-Operative Banks in an Economic and Debt Crisis Period: The Critical Case of Pancretan Co-Operative Bank

Proceedings of the 2nd International Conference on Contemporary Marketing Issues by ATEIT & MMU, pp. 238-245, 2014
Posted: 29 Jun 2014
Andreas Kalpadakis and George S. Spais
Independent and Hellenic Open University

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Service quality, customer satisfaction, ZOT, Greek cooperative banks, economic crisis

11.

The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of this Research Domain

Journal of Promotion Management, Volume 20, No. 3, pp. 267-290, 2014
Posted: 29 Jun 2014
George S. Spais and Margaret Johnston
Hellenic Open University and Independent

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sponsorship, marketing communications, literature survey, content analysis

12.

The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection

Spais, G.S. (2014) "The evolution of consumerism in the marketing education: A critical discussion based on Mezirow’s critical reflection”. In: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. Kaufmann, H.R. and Ali Khan Panni, M. (eds.) IGI Global, 45-77.
Posted: 25 Apr 2014
George S. Spais
Hellenic Open University

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Consumerism, marketing education, content analysis, course description, business studies, business science, marketing studies, marketing science, Tranformative Learning Theory, Mezirow, critical reflection

13.

The Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Advertising and the Research Challenges for the Evolution of this Topic in the Cooperative Advertising Literature

Spais, G. and Papakonstantinidis, L. (2014). “The value of the triple pole approach in bargaining for vertical coop. advertising and the research challenges for the evolution of this topic in the cooperative advertising literature”. World Rev. Entr., Man. & Sust. Devel., Vol.10, Nos.2/3, pp.372-404
Posted: 09 Mar 2014 Last Revised: 22 Mar 2014
George S. Spais and Leonidas A. Papakonstantinidis
Hellenic Open University and Higher Technological Educational Institute of Kalamata

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cooperative advertising; marketing channel; bargaining solution analysis; triple pole approach; literature survey; survey; brand manufacturers’ attitudes

14.

How Does '3-D Negotiation' Move Beyond in a Dimension of a Win-Win-Win Approach for Integrated Bargaining Solution Analysis of Vertical Cooperative Advertising Campaigns?

Spais, G.S. (2014). "How does “3-D Negotiation” move beyond in a dimension of a win-win-win approach for integrated bargaining solution analysis of vertical cooperative advertising campaigns?, Journal of Promotion Management, Vol. 20, No.1, pp.36-58
Posted: 11 Feb 2014
George S. Spais
Hellenic Open University

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vertical cooperative advertising, 3-D Negotiation approach, bargaining solution analysis, win-win-win Papakonstantinidis model

15.

A Socio-Instrumental Pragmatism View for Strengthening Sales Representatives’ Productivity in B2B Face-to-Face Sales Interaction System

Proceedings of the 6th National & International of the HSSS Conference organized by the University of Aegean (Greece), 2010
Posted: 04 Aug 2013
George S. Spais and Konstantinos Z. Vasileiou
Hellenic Open University and University of Ioannina

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B2B face-to-face sales interaction system, sales representatives’ productivity, B.A.T., communication actions, promotion management

16.

An Exploratory Study of Brand Manufacturers’ Perceived Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Sales Promotion Campaign: A Pilot Study in Greece and Cyprus

Proceedings of 5th An. Euromed Conference of EMAB, pp.1452-1489
Posted: 07 Oct 2012 Last Revised: 05 Dec 2012
George S. Spais and Leonidas A. Papakonstantinidis
Hellenic Open University and Higher Technological Educational Institute of Kalamata

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cooperative promotion campaign, marketing channel, bargaining solution analysis, triple pole approach, brand manufacturers and managerial attitudes

17.

An Innovative Bargaining Solution Analysis for Vertical Cooperative Promotion Management

Innovative Marketing, Vol. 5., No 3, pp. 7-29, 2009
Posted: 19 Jun 2012 Last Revised: 20 Jun 2012
Hellenic Open University, Higher Technological Educational Institute of Kalamata and affiliation not provided to SSRN

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win-win-win papakonstantinidis model, innovative bargaining solution analysis, hotel, operator and vertical cooperative promotion management decisions

18.

An Integrated Bargaining Solution Analysis for Vertical Cooperative Sales Promotion Campaigns Based on the Win-Win-Win Papakonstantinidis Model

Journal of Applied Business Research, Vol. 28, No. 3, pp. 359-383, 2012
Posted: 30 Apr 2012
George S. Spais
Hellenic Open University

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Cooperative Advertising, Cooperative Sales Promotion Campaign, Bargaining Solution Analysis, Win-Win-Win Papakonstantinidis Model

19.

The Effect of Sport Sponsorship Programs of Various Sport Events on Stock Price Behavior During a Sport Event

Journal of Promotion Management, Vol. 18, No. 1, pp. 3-41, 2012
Posted: 17 Feb 2012
George N. Filis and George S. Spais
Bournemouth University and Hellenic Open University

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sport sponsorship

20.

The Case of Region Marketing of a Greek Southwestern City: Building a New Image and Personality of Open Innovation and Creativity

Cases on SMEs and Open Innovation: Applications and Investigations, pp. 1-20, H. Rahman, I. Ramos, eds., IGI Global, Hershey, PA, 2012
Posted: 14 Jan 2012 Last Revised: 22 Oct 2013
George S. Spais
Hellenic Open University

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region marketing, image, personality, open innovation, creativity, Greek Southwestern City

21.

A New Marketing Education Concept for 'Integrated Education in Green Promotion' Based on Mezirow’s Perspective

Innovative Marketing, Vol. 7, No 3, pp. 19-39, 2011
Posted: 29 Oct 2011
George S. Spais
Hellenic Open University

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green marketing, green promotion, marketing education, continuing education, lifelong learning, TLT and critical reflection

An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns

Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
Posted: 29 Oct 2011 Last Revised: 14 Dec 2011
George S. Spais and Leonidas A. Papakonstantinidis
Hellenic Open University and affiliation not provided to SSRN

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cooperative promotion campaign, bargaining solution analysis, win-win-win spais-papakonstantinidis-papakonstantinidis model, utility functions and vertical marketing channels

An Application of the Win-Win-Win Papakonstantinidis Model as an Innovative Bargaining Solution Analysis in Cooperative Sales Promotion Campaigns

Proceedings of the 4th Annual Euromed Conference of the Euromed Academy of Business, pp. 1724-1744, 2011
Posted: 19 Jun 2012 Last Revised: 20 Jun 2012
George S. Spais and Leonidas A. Papakonstantinidis
Hellenic Open University and Higher Technological Educational Institute of Kalamata

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cooperative promotion campaign, bargaining solution analysis, win-win-win Spais-Papakonstantinidis-Papakonstantinidis model, utility functions, vertical marketing channels

23.

An Activity System as a Behavioristic Framework for the Elaboration of Promotion Techniques

Journal of Applied Business Research, Vol. 27, No. 3, pp. 9-31, 2011
Posted: 17 Apr 2011
George S. Spais
Hellenic Open University

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activity system, critical reflection, behavioristic framework, promotion technique, design and evaluation

24.

Promotion Metrics' Assumptions for the Assessment and Evaluation of Promotion Campaigns: A Framework Based on Mezirow's Critical Reflection

Journal of Applied Business Research, Vol. 26, No. 2, pp. 23-45, 2010
Posted: 22 Feb 2011
George S. Spais
Hellenic Open University

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Promotion Metrics, Assumptions, Critical Reflection, Promotion Campaign, Assessment And Evaluation

25.

Elounda (Crete) Region Marketing: Building a Destination for Congress Tourism

Proceedings of Athens Tourism Symposium: International Scientific Congress on Current Trends in Tourism Management and Policy, 2011
Posted: 22 Feb 2011
Maria Kavousanaki and George S. Spais
Municipal Water Supply and Severage of Agios Nikolaos and Hellenic Open University

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Region Marketing, Congress Tourism, Destination's Image and Destination's Personality

26.

Marketing and Innovation: Introduction to the Concepts of Planning Processes for New Product and Services Development

DIMENSIONS OF ENTREPRENEURSHIP, pp. 411-435, A.Tsamis, ed., Dionikos Publishing, 2008
Posted: 08 Jan 2011
George S. Spais
Hellenic Open University

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marketing, innovation, innovation strategy, technology strategy, development of innovative products

27.

The Time Evolution of Marketing Ideology in the Field of Cultural Goods' Marketing

THE IDEOLOGY IN THE TIME THROUGH THE EXPRESSIONS OF THE CULTURAL PHENOMENON, pp. 411-435, D. Magriplis, ed., Stamoulis Publishing, 2009
Posted: 08 Jan 2011
George S. Spais
Hellenic Open University

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marketing ideology, cultural goods' marketing

28.

Search Engine Optimization (SEO) as a Dynamic Online Promotion Technique: The Implications of Activity Theory for Promotion Managers

Innovative Marketing, Vol. 6, No. 1, pp. 7-24, 2010
Posted: 02 Jan 2011
George S. Spais
Hellenic Open University

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Search Engine, SEM, SEO Promotion Technique, Activity Theory, Web-Mediated Marketing Communications

29.

Strengthening Event Study Methodology to the Promotion Management Field Based on Flyvbjerg’s Methodological Guidelines on Critical Case Study

Innovative Marketing, Vol. 6, No. 3, pp. 8-32, 2010
Posted: 02 Jan 2011
George S. Spais
Hellenic Open University

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ESM, Critical Case Study, Flyvnjerg’s Conceptualization, Promotion Management

30.

Building Adult Educational Programs in Entrepreneurship Based on Mezirow: The Case of Agricultural Entrepreneurship

GLOBAL PERSPECTIVES ON EDUCATIONAL LEADERSHIP REFORM: THE DEVELOPMENT AND PREPARATION OF LEADERS OF LEARNING AND LEARNERS OF LEADERSHIP, A. Normore, ed., Emerald Publishing, 2010
Posted: 18 Dec 2010
George S. Spais
Hellenic Open University

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Entrepreneurship Education, Mezirow, Agricultural Entrepreneurship

31.

An Innovative Bargaining Solution Analysis for Vertical Cooperative Promotion Management Decisions

Innovative Marketing, Vol. 5., No 3, pp. 7-29, Winter 2009
Posted: 18 Dec 2010
Hellenic Open University, affiliation not provided to SSRN and affiliation not provided to SSRN

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win-win-win papakonstantinidis model, innovative bargaining solution analysis, hotel, operator and vertical cooperative promotion management decisions

32.

Measuring Stock Market Reaction to Sponsorship Announcements: The Case of FIAT and JUVENTUS

Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 3, pp.169-180, 2008
Posted: 28 May 2008 Last Revised: 19 Aug 2008
George S. Spais and George N. Filis
Hellenic Open University and Portsmouth Unversity

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Sport sponsorship, sponsorship announcement, marketing action, stock market reaction, event study

33.

Stock Market Reaction on Official Football Club Sponsorship Announcement Using Event-Study Method: The Case of Juventus FC and Tottenham Hotspur FC Stockholders' Behavior

Proceedings of the 1st Biannual International Conference on Strategic Developments in Services Marketing (by University of the Aegean and University of Glasgow), Vol. 1, 2007
Posted: 16 Oct 2007
George N. Filis and George S. Spais
Portsmouth Unversity and Hellenic Open University

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sport sponsorship, announcement data, event study method, football club stockholders' behavior

34.

Some More Evidence in the Discussion of the Ambiguities Surrounding Consumer Perceived Value and Consumer Satisfaction: A New Perspective on the Role of Mass Communication Theories

Agricultural Economics Review, Vol. 9, No. 1, pp. 35-54, 2008
Posted: 14 Jul 2007 Last Revised: 28 Apr 2008
George S. Spais and Konstantinos Z. Vasileiou
Hellenic Open University and University of Ioannina

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consumer perceived value, consumer satisfaction, marketing constructs, ambiguities, mass communication theories

35.

Some Philosophical Enquiries on E-Learning: Preparing the Tomorrow Business School

Journal of Business Case Studies, Vol. 2, No. 4, pp. 55-63, 2006
Posted: 04 May 2007
George S. Spais and George N. Filis
Hellenic Open University and Portsmouth Unversity

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business school, e-learning, technology, s-curve, student needs and value map

36.

An Ordinal Regression Analysis for the Explanation of Consumer Overall Satisfaction in the Food-Marketing Context: the Managerial Implications to Consumer Strategy Management at a Store Level

Journal of Database Marketing and Customer Strategy Management, Vol. 14, No. 1, pp. 51-73, 2006
Posted: 02 May 2007
George S. Spais and Konstantinos Z. Vasileiou
Hellenic Open University and University of Ioannina

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consumer overall satisfaction, perceived technological risk, perceived environmental friendliness, consumer strategy management

37.

Stock Market Reaction on Olympic Sponsorship Announcement Using Event-Study Method

Journal of Korean Academy of Marketing Science, Vol. 16, No. 2, pp. 95-108, 2006
Posted: 14 Jun 2006
George S. Spais and George N. Filis
Hellenic Open University and Portsmouth Unversity

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Olympic sponsorship, announcement, event study method

38.

Do Small Suppliers Adopt Information-Based Criteria for B2b Influence Strategies?

The Southeuropean Review of Business Finance & Accounting, Vol. 2, No. 2, pp. 113-128, 2004
Posted: 07 Jun 2006
George S. Spais
Hellenic Open University

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Influence Strategies, Information-Based Criteria, Small Suppliers, and B2B Marketing Communications Programmes

39.

Path Modeling the Antecedent Factors to Consumer Repurchase Intentions for Advanced Technological Food Products: Some Correlations between Selected Factor Variables

Journal of Business Case Studies, Vol. 2, No. 2, pp. 45-71, 2006
Posted: 01 Jun 2006
George S. Spais and Konstantinos Z. Vasileiou
Hellenic Open University and University of Ioannina

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consumer repurchase intentions, advanced technological foods, developing economies

40.

Measuring CEO'S Perceptions for the Value of Customer Satisfaction Measurement of Social Services: The Syndrome of the 'Welfare-State Model' in Developing Economies

Journal of Business and Society, Vol. 18, Nos. 1 & 2, pp. 88-106, 2005
Posted: 17 Feb 2006
George S. Spais and Iakovos I. Petropoulos
Hellenic Open University and BIOSAFETY S.A.

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Non profit sector, community-based organizations, social services, customer satisfaction measurement and managerial perceptions