Jiang Yang

Alibaba Group

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Scholarly Papers (1)

1.

The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba

Number of pages: 34 Posted: 01 Sep 2017 Last Revised: 02 Feb 2020
Washington University in St. Louis - John M. Olin Business School, University of California, Los Angeles (UCLA) - Anderson School of Management, Washington University in St. Louis - John M. Olin Business School, Alibaba Group, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group
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Citation 15

Abstract:

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dynamic pricing, price promotions, platform operations, retail operations, field experiment, empirical OM