Selin Atalay

Frankfurt School of Finance and Management

Adickesallee 32-34

Frankfurt am Main, 60322

Germany

SCHOLARLY PAPERS

8

DOWNLOADS

257

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (8)

1.

The Role of Syntax in Persuasive Marketing Communication: A Natural Language Processing Approach

Number of pages: 56 Posted: 28 Jun 2019 Last Revised: 11 Jan 2021
Frankfurt School of Finance and Management, Frankfurt School of Finance & Management and Frankfurt School of Finance & Management
Downloads 185 (200,062)

Abstract:

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marketing communications, persuasion, syntax, natural language processing, machine learning

2.

Target Search in Product Displays: A Visual Crowding Perspective

HEC Paris Research Paper No. MKG-2020-1370
Number of pages: 53 Posted: 14 Apr 2020 Last Revised: 07 Jul 2020
Ana Scekic, Selin Atalay, Cathy L. Yang and Peter Ebbes
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Frankfurt School of Finance and Management, HEC Paris - Marketing and HEC Paris - Marketing
Downloads 72 (392,449)

Abstract:

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Visual Search, Visual Crowding, Product Display, Target Visual Crowdedness, Eye Tracking

3.

Show, Don't Tell: Education and Physical Experience Effects in Remanufactured Product Markets

Posted: 16 Sep 2020
Huseyn Abdulla, James Abbey, Selin Atalay and Meg Meloy
Texas A&M University - Mays Business School, Texas A&M University - Mays Business School, Frankfurt School of Finance and Management and Pennsylvania State University - Smeal College of Business

Abstract:

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sustainability, circular economy, re-manufacturing, behavioral operations management

4.

A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research

Naresh K. Malhotra (ed.) Review of Marketing Research, Volume 5, Emerald Group Publishing Limited, pp. 75 - 103, Georgetown McDonough School of Business Research Paper No. 2795743
Posted: 24 Jun 2016
Pennsylvania State University, Georgetown University - Robert Emmett McDonough School of Business and Frankfurt School of Finance and Management

Abstract:

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Simultaneous Segmentation, STP analysis

5.

Identifying Consumer Heterogeneity in Unobserved Categories

Marketing Letters, Volume 23, Issue 1, pp 177-194, 2012, Georgetown McDonough School of Business Research Paper No. 2796761
Posted: 19 Jun 2016
Georgetown University - Robert Emmett McDonough School of Business, Pennsylvania State University, Frankfurt School of Finance and Management and Bilkent University

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Categorization, Latent structure analysis, Heterogeneity, Sports marketing

6.

A Three-Way Clusterwise Multidimensional Unfolding Procedure for the Spatial Representation of Context Dependent Preferences

Computational Statistics & Data Analysis, Volume 53, Issue 8, Pages 3217–3230, Georgetown McDonough School of Business Research Paper No. 2796213
Posted: 17 Jun 2016
Pennsylvania State University, Frankfurt School of Finance and Management and Georgetown University - Robert Emmett McDonough School of Business

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7.

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data

Journal of Consumer Research, Volume 35, Issue 1, pp. 142 - 153, Georgetown McDonough School of Business Research Paper No. 2795741
Posted: 15 Jun 2016
Pennsylvania State University, Frankfurt School of Finance and Management, Independent and Georgetown University - Robert Emmett McDonough School of Business

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Preferences, Market Segmentation, Cluster Analysis/3-way Scaling, Multi-dimensional Scaling

8.

Shining in the Center: Central Gaze Cascade Effect on Product Choice

HEC Paris Research Paper No. MKG-2013-978
Posted: 04 May 2013 Last Revised: 02 Oct 2017
Selin Atalay, H. Bodur and Dina Rasolofoarison
Frankfurt School of Finance and Management, Concordia University, Quebec and Aston University - Aston Business School

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