Yewon Kim

Stanford Graduate School of Business

SCHOLARLY PAPERS

3

DOWNLOADS

533

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Valuing Brand Collaboration: Evidence From a Natural Experiment

Number of pages: 50 Posted: 07 Mar 2019 Last Revised: 17 Aug 2020
Yewon Kim, Sanjog Misra and Bradley Shapiro
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 379 (93,116)

Abstract:

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Branding, Demand Estimation, Co-Branding, Brand Collaboration, Fine Arts

2.

Customer Retention under Imperfect Information

Number of pages: 66 Posted: 03 Nov 2020 Last Revised: 12 Feb 2021
Yewon Kim
Stanford Graduate School of Business
Downloads 131 (257,264)

Abstract:

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Customer retention, Information, Churn, Consumer learning, Experience goods, Product variety

3.

Strategic Consumer Behavior in Response to Government Policy

Number of pages: 58 Posted: 29 Mar 2021
Stanford Graduate School of Business, University of Chicago and Indian Institute of Management (IIM), Indore
Downloads 23 (588,730)

Abstract:

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Strategic Consumer Behavior, Unintended Consequences, Product Returns, Currency Reform