Chebeň Juraj

Academy of Media Studies Bratislava - Department of Marketing Communication

Slovakia

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Scholarly Papers (1)

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Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail

Studies in Business and Economics, 12(3), pp.27-42. ISSN 2344-5416; doi: 10.1515/sbe-2017-0034
Number of pages: 13 Posted: 27 Mar 2018
Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, Academy of Media Studies Bratislava - Department of Marketing Communication and Slovak University of Agriculture - Faculty of Economics and Management
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Abstract:

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green marketing; consumer purchase behavior; onsumer generations; environmental friendly products; cross-country analysis; apparel; footwear and sportswear retail