Lifan Guo

Alibaba Group

SCHOLARLY PAPERS

1

DOWNLOADS

560

SSRN CITATIONS

5

CROSSREF CITATIONS

3

Scholarly Papers (1)

1.

The Value of Pop-up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba

Number of pages: 23 Posted: 05 Mar 2018 Last Revised: 01 May 2019
Washington University in St. Louis - John M. Olin Business School, University of California, Los Angeles (UCLA) - Anderson School of Management, Washington University in St. Louis - John M. Olin Business School, Alibaba Group, Alibaba Group and Alibaba Group
Downloads 560 (59,914)
Citation 8

Abstract:

Loading...

platform operations, randomized field experiment, pop-up stores, internet of things