Jun Hyun (Joseph) Ryoo

University of Western Ontario, Richard Ivey School of Business

PhD Candidate

Ivey Business School

, 1255 Western Road

London, Ontario N6G 0N1

Canada

SCHOLARLY PAPERS

2

DOWNLOADS

213

SSRN CITATIONS

4

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

Journal of Marketing, Forthcoming
Number of pages: 64 Posted: 29 Jun 2020
Jun Hyun (Joseph) Ryoo, Xin (Shane) Wang and Shijie Lu
University of Western Ontario, Richard Ivey School of Business, University of Western Ontario - Richard Ivey School of Business and University of Houston - C.T. Bauer College of Business
Downloads 109 (309,678)
Citation 1

Abstract:

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online word of mouth, spoilers, motion pictures, topic model, machine learning

2.

Understanding Influence of Marketing Thought on Practice: An Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis

Number of pages: 55 Posted: 05 Mar 2018
Abhishek Borah, Xin (Shane) Wang and Jun Hyun (Joseph) Ryoo
INSEAD, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario, Richard Ivey School of Business
Downloads 104 (317,738)
Citation 2

Abstract:

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Marketing Topics, Practice, Harvard Business Review, Management Science, MIT Sloan Management Review, Topic Modeling, Historical Analysis, latent Dirichlet allocation (LDA)