Brent L. Baker

University of Louisiana at Lafayette

Lafayette, LA 70504

United States

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Scholarly Papers (1)

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Differentiating Indebtedness and Gratitude in the Commercial Exchange Context

Baker, B and Edwards, C, (2018) "Differentiating Indebtedness and Gratitude in the Commercial Exchange Context", Journal of Empirical Generalisations in Marketing Science, Vol. 18, No. 2
Number of pages: 38 Posted: 10 May 2018
Brent L. Baker and Chase Edwards
University of Louisiana at Lafayette and University of Louisiana at Lafayette - Department of Economics and Finance
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Abstract:

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gratitude, indebtedness, contracts, business to business, b2b, business psychology