Nur Suhaili Binti Ramli

Ca' Foscari University of Venice

Postdoc / Lecturer

Fondamenta San Giobbe,

873

No Address Available, Venezia 30121

Italy

SCHOLARLY PAPERS

3

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SSRN CITATIONS

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Ideas:
“  My current research interests include, but not limited to the following areas; immigrant entrepreneurship, entrepreneurial opportunity identification, marketing strategies, global brands, competitiveness, and business history. My current project uses mix-method approach (a combination of clique percolation method, multiple regression analysis, interview and historical archives), thematic analysis through selected case studies, and comparative approach. In summary, the general objective of this study is to develop historically grounded conjectures to understand institutional change, changes in the immigrant entrepreneurship phenomenon in Europe (within selected period and cities) and factors that drove these changes over time.  ”

Scholarly Papers (3)

1.

Marketing Strategy Analysis in the Italian Textile Industry: The Case of Marzotto, 1836 – 2004

Posted: 04 Jun 2019
Nur Suhaili Binti Ramli
Ca' Foscari University of Venice

Abstract:

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Brand, Branding, Marketing, Strategy, Textile Industry

2.

Veni, Vidi, Vici: Immigrant Entrepreneurship at the Historical Town of Melaka and Venice

Posted: 24 Apr 2019 Last Revised: 23 Sep 2019
Nur Suhaili Binti Ramli
Ca' Foscari University of Venice

Abstract:

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branding strategy, marketing, immigrant entrepreneurs, case study

3.

The Brand Equity of Petronas Petroleum Products: The Perspective of Malaysian Consumers

Posted: 11 Dec 2017
Nur Suhaili Binti Ramli
Ca' Foscari University of Venice

Abstract:

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Oil and Gas Industry, Brand Equity, Strategy, Firm, Marketing

Other Papers (2)

Total Downloads: 0
1.

Review of Immigrant Entrepreneurship in the Southern European Countries and Its Impact on Economic Growth

Posted: 08 Sep 2018 Last Revised: 23 Sep 2019
Nur Suhaili Binti Ramli
Ca' Foscari University of Venice

Abstract:

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Immigrant Entrepreneurship, Marketing Strategies, Economic Growth, Review in South Europe

2.

The Second World War: The Pretty and Ugly of Marketing Strategies in the US Cosmetic Firms by Diaspora Entrepreneurs and the Non-Diaspora Entrepreneurs

Posted: 09 Dec 2017 Last Revised: 16 May 2019
Nur Suhaili Binti Ramli
Ca' Foscari University of Venice

Abstract:

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Marketing strategy, Diaspora, Cosmetics, Firms, Second World War