Xiaoli Yang

Boston University - Questrom School of Business

595 Commonwealth Avenue

Boston, MA MA 02215

United States

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Scholarly Papers (1)

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Effects of Content Sourcing Strategy on Online News Subscription

Number of pages: 38 Posted: 10 Jun 2020 Last Revised: 21 Jan 2021
Xiaoli Yang, Nachiketa Sahoo and Timothy Simcoe
Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University - Questrom School of Business
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Abstract:

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Online Newspapers, Content Sourcing Strategy, Paywall, Willingness to Pay, Endogenous Switching