Fernanda Gutierrez-Navratil

Universidad Pública de Navarra

Campus Arrosadía

Pamplona, Navarra 31006

Spain

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Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings

Johns Hopkins Carey Business School Research Paper No. 17-13
Number of pages: 80 Posted: 08 Feb 2020
Manuel Hermosilla, Fernanda Gutierrez-Navratil and Juan Prieto-Rodriguez
Johns Hopkins University - Carey Business School, Universidad Pública de Navarra and Universidad de Oviedo
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Abstract:

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Emerging Markets, Hollywood, Films, China, Natural Experiments, Policy Change, Innovation, Culture