Shun-Yang Lee

Northeastern University - Marketing Area

Boston, MA 02115

United States

SCHOLARLY PAPERS

4

DOWNLOADS

409

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Word-of-Mouth in Social Media Advertising: 'Likes' on Facebook Ads

Number of pages: 79 Posted: 07 Nov 2017 Last Revised: 02 Oct 2019
Ashish Agarwal, Shun-Yang Lee and Andrew B. Whinston
University of Texas at Austin - Red McCombs School of Business, Northeastern University - Marketing Area and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 162 (224,441)

Abstract:

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Social Media Advertising, Field Experiment, Social Endorsement, Reactance

2.

Sentiment Manipulation in Online Platforms: An Analysis of Movie Tweets

Production and Operations Management, Forthcoming , University of Connecticut School of Business Research Paper No. 17-14
Number of pages: 73 Posted: 09 Oct 2017 Last Revised: 12 Dec 2017
Shun-Yang Lee, Liangfei Qiu and Andrew B. Whinston
Northeastern University - Marketing Area, University of Florida - Warrington College of Business Administration and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 152 (236,786)
Citation 1

Abstract:

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Digital Platforms, Sentiment Manipulation, Competition Intensity

3.

Financial Incentives Dampen Altruism in Online Pro-social Contributions: A Study of Online Reviews

Information Systems Research, Forthcoming
Number of pages: 34 Posted: 19 Oct 2020
National University of Singapore (NUS), Northeastern University - Marketing Area, University of Texas at Austin - Department of Information, Risk and Operations Management and Tsinghua University - School of Economics & Management
Downloads 50 (469,328)
Citation 2

Abstract:

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altruism, financial incentives, pro-social behavior, self-determination theory, spillover effect

4.

Mobile App Adoption and Its Differential Impact on Consumer Shopping Behavior

Number of pages: 32 Posted: 14 Jan 2021
Sulin Ba, Shu He and Shun-Yang Lee
University of Connecticut School of Business, University of Connecticut - Department of Operations & Information Management and Northeastern University - Marketing Area
Downloads 45 (490,143)

Abstract:

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mobile application adoption, price sensitivity, search