Mohammad Falahat

Tunku Abdul Rahman University (UTAR)

Sungai Long Campus Lot PT 21144

Bandar Sg. Long, Cheras, Selangor D.E.,

Bandar Sungai Long, 43000

Malaysia

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Scholarly Papers (1)

1.

Conceptualising Consumers’ Purchase Intention Towards Online Group Buying

Global Journal of Business and Social Science Review, Vol. 3(1) 2015. 47-55
Number of pages: 9 Posted: 19 Jul 2017 Last Revised: 22 Jul 2017
Liew Yean Sien and Mohammad Falahat
Tunku Abdul Rahman University (UTAR) and Tunku Abdul Rahman University (UTAR)
Downloads 62 (412,670)

Abstract:

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Electronic Word Of Mouth; Online Group-Buying; Perceived Usefulness; Perceived Ease-Of-Use; Price; Trust; Perceived Risk