Ahmet Kansu

International University of Sarajevo (IUS)

Hrasnička cesta 15

Sarajevo, 71210

Bosnia and Herzegovina

SCHOLARLY PAPERS

1

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524

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Scholarly Papers (1)

1.

The Use of Celebrity Endorsement As Marketing Communication Strategy by Turkish Airlines

International Journal of Academic Research in Business and Social Sciences, December 2013, Vol. 3, No. 12, DOI: 10.6007/IJARBSS/v3-i12/484
Number of pages: 8 Posted: 23 Jun 2017
Agim Mamuti and Ahmet Kansu
affiliation not provided to SSRN and International University of Sarajevo (IUS)
Downloads 524 (65,856)

Abstract:

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Branding, Celebrity Endorsement, Airlines, Turkish Airlines