Peter S.H. Leeflang

University of Groningen - Faculty of Economics and Business

Postbus 72

9700 AB Groningen

Netherlands

  • University of Groningen - Faculty of Economics and Business

SCHOLARLY PAPERS

10

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7,586

SSRN CITATIONS
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SSRN RANKINGS

Top 21,707

in Total Papers Citations

9

CROSSREF CITATIONS

36

Scholarly Papers (10)

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1.

Co-Branding: The State of the Art

Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19 Posted: 13 Jun 2007
Bernd Helmig, Jan-Alexander Huber and Peter S.H. Leeflang
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 2,528 (6,172)

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Co-branding, Spill-Over Effects, Success Factors of Co-brands

2.

How Promotions Work: Scan*Pro-Based Evolutionary Model Building

Number of pages: 24 Posted: 09 Sep 2002
Peter S.H. Leeflang, Harald J. van Heerde and Dick R. Wittink
University of Groningen - Faculty of Economics and Business, Massey University - Dept of Communication, Journalism & Marketing and Yale University, School of Management (Deceased)
Downloads 1,676 (12,068)

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3.

Dynamic Analysis of a Competitive Marketing System

Yale SOM Working Paper No. MK-04
Number of pages: 53 Posted: 02 Oct 2001
Csilla Horvath, Peter S.H. Leeflang and Dick R. Wittink
Radboud University Nijmegen, University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)
Downloads 1,644 (12,461)
Citation 3

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4.

Explaining Behavioural Intentions Toward Co-Branded Products

Journal of Marketing Management, Forthcoming
Number of pages: 39 Posted: 12 Sep 2006
Bernd Helmig, Jan-Alexander Huber and Peter S.H. Leeflang
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 444 (77,410)
Citation 1

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Co-branded products, Behavioural intentions, Brand attitudes, Consumer motives, Brand/Product fit

5.

Improving Marketing's Contribution to New Product Development

Journal of Product Innovation Management, Forthcoming
Number of pages: 54 Posted: 14 Nov 2011
Wenzel Drechsler, Martin Natter and Peter S.H. Leeflang
Goethe University Frankfurt, University of Zurich and University of Groningen - Faculty of Economics and Business
Downloads 385 (91,404)

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Marketing Capabilities, Innovation Performance, Role of Marketing

6.

The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents

ERIM Report Series Reference No. ERS-2007-095-MKT
Number of pages: 46 Posted: 29 Jan 2008
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Peter S.H. Leeflang
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Groningen - Faculty of Economics and Business
Downloads 369 (95,996)
Citation 1

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advertising, business cycle, time-series econometrics, cross-country comparison, national culture

7.

Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection

International Journal of Research in Marketing, Forthcoming
Number of pages: 44 Posted: 12 Oct 2011 Last Revised: 17 Nov 2011
Sonja Gensler, Peter S.H. Leeflang and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, University of Groningen - Faculty of Economics and Business and Goethe University Frankfurt
Downloads 226 (160,657)
Citation 2

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channel management, self-selection effect, product portfolio, matching method, online marketing, distribution

8.

The Impact of the Introduction and Use of an Informational Website on Offline Customer Buying Behavior

Number of pages: 39 Posted: 28 Feb 2011
Erjen van Nierop, Peter S.H. Leeflang, Marije L. Teerling and Eelko K.R.E. Huizingh
University of Groningen, University of Groningen - Faculty of Economics and Business, affiliation not provided to SSRN and University of Groningen
Downloads 187 (191,538)
Citation 5

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Website, Online and Offline Behavior, Decomposition

9.

Modeling Competitive Reaction Effects

Schmalenbach Business Review, Vol. 60, October 2008
Number of pages: 37 Posted: 12 Oct 2008
Peter S.H. Leeflang
University of Groningen - Faculty of Economics and Business
Downloads 127 (263,490)
Citation 1

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Competition, Marketing, Models

10.

A Comparison of Methods to Separate Treatment from Self-Selection Effects in an Online Banking Setting

Journal of Business Research, Vol. 66, Issue 9, 1272-1278
Posted: 06 Aug 2014
Sonja Gensler, Peter S.H. Leeflang and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, University of Groningen - Faculty of Economics and Business and Goethe University Frankfurt

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Self-selection effects, Matching methods, Instrumental variables method, Control function method, Online use