Peter S.H. Leeflang

University of Groningen - Faculty of Economics and Business

Postbus 72

9700 AB Groningen

Netherlands

  • University of Groningen - Faculty of Economics and Business

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 7,303

SSRN RANKINGS

Top 7,303

in Total Papers Downloads

7,642

SSRN CITATIONS
Rank 22,280

SSRN RANKINGS

Top 22,280

in Total Papers Citations

11

CROSSREF CITATIONS

34

Scholarly Papers (10)

Actions:
Email selected abstracts
1.

Co-Branding: The State of the Art

Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19 Posted: 13 Jun 2007
Bernd Helmig, Jan-Alexander Huber and Peter S.H. Leeflang
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 2,549 (6,428)

Abstract:

Loading...

Co-branding, Spill-Over Effects, Success Factors of Co-brands

2.

How Promotions Work: Scan*Pro-Based Evolutionary Model Building

Number of pages: 24 Posted: 09 Sep 2002
Peter S.H. Leeflang, Harald J. van Heerde and Dick R. Wittink
University of Groningen - Faculty of Economics and Business, Massey University - Dept of Communication, Journalism & Marketing and Yale University, School of Management (Deceased)
Downloads 1,689 (12,503)

Abstract:

Loading...

3.

Dynamic Analysis of a Competitive Marketing System

Yale SOM Working Paper No. MK-04
Number of pages: 53 Posted: 02 Oct 2001
Csilla Horvath, Peter S.H. Leeflang and Dick R. Wittink
Radboud University Nijmegen, University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)
Downloads 1,649 (12,985)
Citation 3

Abstract:

Loading...

4.

Explaining Behavioural Intentions Toward Co-Branded Products

Journal of Marketing Management, Forthcoming
Number of pages: 39 Posted: 12 Sep 2006
Bernd Helmig, Jan-Alexander Huber and Peter S.H. Leeflang
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 448 (79,518)
Citation 1

Abstract:

Loading...

Co-branded products, Behavioural intentions, Brand attitudes, Consumer motives, Brand/Product fit

5.

Improving Marketing's Contribution to New Product Development

Journal of Product Innovation Management, Forthcoming
Number of pages: 54 Posted: 14 Nov 2011
Wenzel Drechsler, Martin Natter and Peter S.H. Leeflang
Goethe University Frankfurt, University of Zurich and University of Groningen - Faculty of Economics and Business
Downloads 388 (94,003)

Abstract:

Loading...

Marketing Capabilities, Innovation Performance, Role of Marketing

6.

The Role of National Culture in Advertising’S Sensitivity to Business Cycles: An Investigation Across All Continents

ERIM Report Series Reference No. ERS-2007-095-MKT
Number of pages: 46 Posted: 29 Jan 2008
Barbara Deleersnyder, M. G. Dekimpe, Jan‐Benedict EM Steenkamp and Peter S.H. Leeflang
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Groningen - Faculty of Economics and Business
Downloads 372 (98,619)
Citation 1

Abstract:

Loading...

advertising, business cycle, time-series econometrics, cross-country comparison, national culture

7.

Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection

International Journal of Research in Marketing, Forthcoming
Number of pages: 44 Posted: 12 Oct 2011 Last Revised: 17 Nov 2011
Sonja Gensler, Peter S.H. Leeflang and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, University of Groningen - Faculty of Economics and Business and Goethe University Frankfurt
Downloads 228 (164,776)
Citation 2

Abstract:

Loading...

channel management, self-selection effect, product portfolio, matching method, online marketing, distribution

8.

The Impact of the Introduction and Use of an Informational Website on Offline Customer Buying Behavior

Number of pages: 39 Posted: 28 Feb 2011
Erjen van Nierop, Peter S.H. Leeflang, Marije L. Teerling and Eelko K.R.E. Huizingh
University of Groningen, University of Groningen - Faculty of Economics and Business, affiliation not provided to SSRN and University of Groningen
Downloads 190 (195,196)
Citation 4

Abstract:

Loading...

Website, Online and Offline Behavior, Decomposition

9.

Modeling Competitive Reaction Effects

Schmalenbach Business Review, Vol. 60, October 2008
Number of pages: 37 Posted: 12 Oct 2008
Peter S.H. Leeflang
University of Groningen - Faculty of Economics and Business
Downloads 129 (268,960)
Citation 1

Abstract:

Loading...

Competition, Marketing, Models

10.

A Comparison of Methods to Separate Treatment from Self-Selection Effects in an Online Banking Setting

Journal of Business Research, Vol. 66, Issue 9, 1272-1278
Posted: 06 Aug 2014
Sonja Gensler, Peter S.H. Leeflang and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, University of Groningen - Faculty of Economics and Business and Goethe University Frankfurt

Abstract:

Loading...

Self-selection effects, Matching methods, Instrumental variables method, Control function method, Online use