Porter Jenkins

Pennsylvania State University, Smeal College of Business, Students

Ph.D Candidate

University Park, PA

United States

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Scholarly Papers (1)

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Gremlins in the Data: Identifying the Information Content of Research Subjects

HEC Paris Research Paper No. MKG-2017-1223
Number of pages: 51 Posted: 16 Aug 2017 Last Revised: 06 Aug 2019
John R. Howell, Peter Ebbes, John Liechty and Porter Jenkins
Brigham Young University - Marriott School of Business, HEC Paris - Marketing, Pennsylvania State University, University Park and Pennsylvania State University, Smeal College of Business, Students
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Citation 1

Abstract:

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Multinomial Logit, Conjoint Analysis, Data Quality, Finite Mixture Models