Robert Jacobson

Diogenes Consulting

2002 1st Avenue North

Seattle, WA 98109

United States

University of Washington - Michael G. Foster School of Business

Professor of Marketing

Box 353200

Seattle, WA 98195-3200

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 10,277

SSRN RANKINGS

Top 10,277

in Total Papers Downloads

5,583

SSRN CITATIONS
Rank 16,467

SSRN RANKINGS

Top 16,467

in Total Papers Citations

11

CROSSREF CITATIONS

55

Scholarly Papers (10)

1.

Assessing the Value-Relevance of Customer Satisfaction

Number of pages: 36 Posted: 03 Jun 2007 Last Revised: 14 Aug 2011
Robert Jacobson and Natalie Mizik
Diogenes Consulting and University of Washington
Downloads 1,074 (24,179)
Citation 5

Abstract:

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marketing metrics, incremental value-relevance, customer satisfaction, financial performance, efficient markets, information content

2.

The Financial Value Impact of Perceptual Brand Attributes

Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20 Posted: 16 May 2008 Last Revised: 28 Feb 2012
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 982
Citation 6

Abstract:

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brand, valuation, BAV, brand differentiation

3.

Earnings Inflation Through Accruals and Real Activity Manipulation: Its Prevalence at the Time of an SEO and the Financial Market Consequences

Number of pages: 46 Posted: 20 Nov 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 722 (42,233)
Citation 12

Abstract:

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Earnings Management, Accruals, Real Activity Manipulation, Seasoned Equity Offering, SEO Mispricing, Myopic Management

4.

The Information Content of Brand Attributes

Number of pages: 46 Posted: 03 Jun 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 659 (47,794)
Citation 1

Abstract:

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brand, valuation, BAV, brand differentiation

5.

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Marketing Science, Fothcoming
Number of pages: 50 Posted: 03 Jun 2007
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 502 (67,358)
Citation 4

Abstract:

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managerial myopia, SEO, valuation, short-term focus

6.

Valuing Branded Businesses

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 23 Apr 2008 Last Revised: 14 Aug 2011
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 499 (67,884)

Abstract:

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relative valuation, valuation multipliers, brand, intangible assests

7.

The Financial Rewards of New Product Introductions

Number of pages: 29 Posted: 27 Apr 2001
Barry L. Bayus, Gary Erickson and Robert Jacobson
University of North Carolina Kenan-Flagler Business School, University of Washington - Michael G. Foster School of Business and Diogenes Consulting
Downloads 473 (72,537)

Abstract:

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Profit rate, persistence

8.

Financial Markets Research in Marketing

Journal of Marketing Research, Forthcoming
Number of pages: 10 Posted: 11 Sep 2008
Natalie Mizik and Robert Jacobson
University of Washington and Diogenes Consulting
Downloads 443 (78,464)

Abstract:

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marketing research, financial markets, VAR, valuation analysis, Tobin's Q

9.

A Further Examination of Customer Satisfaction-Based Financial Market Mis-Pricing

Number of pages: 20 Posted: 30 Apr 2008
Robert Jacobson and Natalie Mizik
Diogenes Consulting and University of Washington
Downloads 191 (189,739)

Abstract:

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Customer Satisfaction, ACSI, Stock Return, Efficient Markets, Mis-pricing, Time-Varying Risk Factor Loadings, Conditional Risk Covariates

10.

Interest Rate Changes and Commercial Bank Revenues and Costs

NBER Working Paper No. w0267
Number of pages: 32 Posted: 28 May 2004 Last Revised: 27 Mar 2021
Sherman J. Maisel and Robert Jacobson
National Bureau of Economic Research (NBER) and Diogenes Consulting
Downloads 38 (510,117)

Abstract:

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