Tong Guo

Duke University, Fuqua School of Business

Assistant Professor

100 Fuqua Dr

Durham, NC 27708

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 29,493

SSRN RANKINGS

Top 29,493

in Total Papers Downloads

2,041

SSRN CITATIONS
Rank 31,677

SSRN RANKINGS

Top 31,677

in Total Papers Citations

16

CROSSREF CITATIONS

11

Scholarly Papers (5)

1.

The Effect of Information Disclosure on Industry Payments to Physicians

Number of pages: 58 Posted: 06 Nov 2017 Last Revised: 25 Sep 2020
Tong Guo, S. Sriram and Puneet Manchanda
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 856 (34,502)
Citation 14

Abstract:

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Information Disclosure, Causal Inference, Machine Learning, Causal Forest, Heterogeneous Treatment Effect, Public Policy, Quasi-Experiment, Pharmaceutical Marketing, Physician Payments

2.

'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Number of pages: 53 Posted: 17 Apr 2017 Last Revised: 29 Apr 2021
Tong Guo, S. Sriram and Puneet Manchanda
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 792 (38,413)
Citation 7

Abstract:

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Pharmaceutical Marketing, Physician Payments, Disclosure, Causal Inference, Difference-In-Difference, Generalized Synthetic Control, Sunshine Law, Public Policy, Quasi-Experiment

3.

Soul and Machine (Learning)

NYU Stern School of Business
Number of pages: 17 Posted: 24 Sep 2019 Last Revised: 26 Aug 2020
Marshall School of Business, University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), Yale School of Management, Duke University, Fuqua School of Business, Boston University - Questrom School of Business, Nanigans, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 244 (154,641)
Citation 1

Abstract:

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Machine learning, marketing

4.

Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard

Number of pages: 48 Posted: 30 Nov 2018 Last Revised: 30 Apr 2021
University of Michigan, Stephen M. Ross School of Business, Duke University, Fuqua School of Business and University of Michigan, Economics
Downloads 112 (298,509)
Citation 3

Abstract:

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Loyalty Programs, Tiered Status Incentives, Moral Hazard

5.

Debunking Misinformation in Advertising

Number of pages: 55 Posted: 08 Jul 2021
Jessica Fong, Tong Guo and Anita Rao
University of Michigan Ross School of Business, Duke University, Fuqua School of Business and University of Chicago - Booth School of Business
Downloads 37 (527,077)

Abstract:

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debunking, misinformation, deceptive advertising, social media, beliefs, conjoint, policy