Kunpeng Zhang

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

7

DOWNLOADS

908

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (7)

1.

Risk Disclosure in Crowdfunding

Number of pages: 56 Posted: 01 Apr 2017 Last Revised: 10 Jul 2019
Decision Science and Managerial Economics, Chinese University of Hong Kong, Peking University - HSBC School of Business, Tulane University - A.B. Freeman School of Business, University of Maryland - Robert H. Smith School of Business and Chinese University of Hong Kong
Downloads 385 (92,659)

Abstract:

Loading...

crowdfunding, machine learning, natural experiment, project complexity, risk disclosure

2.

Measuring Brand Favorability Using Large-Scale Social Media Data

Number of pages: 40 Posted: 19 Apr 2018
Kunpeng Zhang and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 164 (216,914)
Citation 1

Abstract:

Loading...

Social Media, Brand Tracking, Brand Measurement, Big Data Analytics, Bias

3.

Retailers' Content Strategies on Social Media: Insights from Analysis of Large-scale Twitter Data

Number of pages: 50 Posted: 14 Aug 2019 Last Revised: 08 Jan 2020
Mikhail Lysyakov, Siva Viswanathan and Kunpeng Zhang
University of Maryland, Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 146 (238,825)
Citation 1

Abstract:

Loading...

Social Media, Twitter, Content strategies, Social Media Affordances, Empirical Analysis

4.

The Vicious Cycle of Responding to Negative Comments on Social Media Brand Pages: A Quasi-Experiment with Facebook Policy Change and Machine Learning

Fox School of Business Research Paper
Number of pages: 61 Posted: 02 Oct 2019
Yuchi Zhang, Kunpeng Zhang and Xueming Luo
affiliation not provided to SSRN, University of Maryland - Robert H. Smith School of Business and Temple University
Downloads 99 (317,336)

Abstract:

Loading...

social media, social negative word of mouth, policy change, machine learning, management response

5.

sDTM: A Supervised Bayesian Deep Topic Model for Text Analytics

Number of pages: 36 Posted: 17 Jul 2020
Yi Yang and Kunpeng Zhang
HKUST Business School and University of Maryland - Robert H. Smith School of Business
Downloads 88 (341,982)

Abstract:

Loading...

Topic Modeling, Variational Inference, Supervised Machine Learning, Bayesian Deep Learning

6.

Pictures that are Worth a Thousand Donations: How Emotions in Project Images Drive the Success of Crowdfunding Campaigns? An Image Design Perspective

Number of pages: 55 Posted: 31 Mar 2021
Jian-Ren Hou, Jie (Jennifer) Zhang and Kunpeng Zhang
National Cheng Kung University, University of Texas at Arlington and University of Maryland - Robert H. Smith School of Business
Downloads 22 (601,565)

Abstract:

Loading...

Crowdfunding, Emotions, Project Images, Deep Learning, Image Attributes

7.

Your Preference or Mine? A Randomized Field Experiment on Recommender Systems in Two-sided Matching Markets

Number of pages: 38 Posted: 26 Apr 2021
Lanfei Shi, Siva Viswanathan and Kunpeng Zhang
University of Virginia - McIntire School of Commerce, University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 4 (732,862)

Abstract:

Loading...

Recommender systems, user recommendation, two-sided matching platforms, preference information, user heterogeneity, randomized field experiments