Heng Zhang

Supply Chain Management Department - W.P.Carey School of Business

Tempe, AZ

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 36,133

SSRN RANKINGS

Top 36,133

in Total Papers Downloads

1,598

SSRN CITATIONS
Rank 45,546

SSRN RANKINGS

Top 45,546

in Total Papers Citations

11

CROSSREF CITATIONS

4

Scholarly Papers (7)

1.

Position Ranking and Auctions for Online Marketplaces

Number of pages: 72 Posted: 03 Mar 2017 Last Revised: 19 Apr 2019
Cheung Kong Graduate School of Business, University of Southern California - Marshall School of Business and Supply Chain Management Department - W.P.Carey School of Business
Downloads 534 (63,378)
Citation 5

Abstract:

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E-Commerce Platforms, Position Auctions, Consumer Search, Seller Externalities, Mechanism Design, Social Surplus Maximization, Generalized Second Price Auction

2.

Applied Machine Learning in Operations Management

Number of pages: 34 Posted: 02 Dec 2020 Last Revised: 02 Jan 2021
Hamsa Bastani, Dennis Zhang and Heng Zhang
University of Pennsylvania - The Wharton School, Washington University in St. Louis - John M. Olin Business School and Supply Chain Management Department - W.P.Carey School of Business
Downloads 515 (66,639)

Abstract:

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Machine Learning, Supervised Learning, Unsupervised Learning, Reinforcement Learning, Operations Management, Data Analytics, Healthcare, Revenue Management, Supply Chain Management

3.

Cold Start on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments

Number of pages: 55 Posted: 19 Nov 2020
University of Illinois at Urbana-Champaign, Washington University in St. Louis - John M. Olin Business School, Supply Chain Management Department - W.P.Carey School of Business, New York University Shanghai, University of Illinois at Urbana-Champaign and affiliation not provided to SSRN
Downloads 276 (135,020)
Citation 1

Abstract:

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Cold Start Problem, Online Advertising, Contextual Bandit, Two-Sided Field Experiment

4.

Pricing under the Generalized Extreme Value Models with Homogeneous Price Sensitivity Parameters

Number of pages: 37 Posted: 03 Mar 2017 Last Revised: 03 Sep 2017
Supply Chain Management Department - W.P.Carey School of Business, University of Southern California - Marshall School of Business and Cornell University - School of Operations Research and Industrial Engineering
Downloads 110 (298,771)
Citation 2

Abstract:

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Customer Choice Modeling, Generalized Extreme Value Models, Price Optimization

5.

Social Nudges Boost Productivity on Online Platforms: Evidence from Field Experiments

Number of pages: 41 Posted: 05 Jun 2020 Last Revised: 08 Jun 2020
Tsinghua University - Department of Industrial Engineering, University of California, Los Angeles (UCLA) - Anderson School of Management, Washington University in St. Louis - John M. Olin Business School, University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR), affiliation not provided to SSRN, Supply Chain Management Department - W.P.Carey School of Business and New York University Shanghai
Downloads 99 (322,849)

Abstract:

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Social Nudge, Information-based Interventions, Productivity, Online Platform Operations, Field Experiment

6.

Assortment Optimization under the Paired Combinatorial Logit Model

Number of pages: 95 Posted: 03 Aug 2017 Last Revised: 21 Oct 2018
Supply Chain Management Department - W.P.Carey School of Business, University of Southern California - Marshall School of Business and Cornell University - School of Operations Research and Industrial Engineering
Downloads 62 (420,128)
Citation 9

Abstract:

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Customer Choice Modeling, Pair Combinatorial Logit Model, Assortment Optimization

7.

Content Promotion for Online Content Platforms with Network Diffusion Effect

Number of pages: 41 Posted: 16 Jun 2021
University of California, Berkeley - Department of Civil and Environmental Engineering, University of California, Berkeley - Department of Industrial Engineering and Operations Research, University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR), Supply Chain Management Department - W.P.Carey School of Business and New York University Shanghai
Downloads 2

Abstract:

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Online content, Network diffusion effect, Submodular maximization, Online learning