Vaishali Soni

Devi Ahilya Vishwavidyalaya (DAVV) University, Students

RNT Marg

Indore, Madhya Pradesh

India

SCHOLARLY PAPERS

1

DOWNLOADS

308

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

A Study of Factors Influencing the Buying Behaviour of Youth in Indore City for Branded Apparels

Altius Shodh Journal of Management & Commerce, ISSN: 2348-8891 (2016)
Number of pages: 8 Posted: 03 Feb 2017
Prerna Kumar and Vaishali Soni
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Downloads 308 (117,232)

Abstract:

Loading...

Branded apparels, Buying behavior of youth, Brand Preference, Factor analysis