Olaleke Ogunnaike

Covenant University - Department of Business Management

Lecturer/Researcher

Nigeria

SCHOLARLY PAPERS

26

DOWNLOADS
Rank 26,868

SSRN RANKINGS

Top 26,868

in Total Papers Downloads

2,185

SSRN CITATIONS

6

CROSSREF CITATIONS

2

Scholarly Papers (26)

1.

Relationship Marketing and Customer Satisfaction: A Conceptual Perspective

Binus Business Review, 7(2), August 2016, 185-190, DOI: 10.21512/bbr.v7i2.1502
Number of pages: 6 Posted: 05 Oct 2017
Deborah Aka, Oladele Kehinde and Olaleke Ogunnaike
Covenant University - Department of Business Management, Covenant University - Department of Business Studies and Covenant University - Department of Business Management
Downloads 410 (86,035)

Abstract:

Loading...

Relationship Marketing, Trust, Service Quality, Communication, Customer Satisfaction

2.

Customer Relationship Management Approach And Student Satisfaction in Higher Education Marketing

Journal of Competitiveness, Vol. 6, Issue 3, pp. 49-62
Number of pages: 14 Posted: 05 Oct 2017
Olaleke Ogunnaike, Borishade Tairat and Jeje Emmanuel
Covenant University - Department of Business Management, Covenant University - College of Development Studies and Covenant University - College of Development Studies
Downloads 399 (88,818)

Abstract:

Loading...

Customer Relationship Management, Student Satisfaction, Student Lifecycle Management, Parent Relationship Management

3.

Empirical Analysis of Marketing Mix Strategy and Student Loyalty in Education Marketing

Mediterranean Journal of Social Sciences, Vol 5, No 23
Number of pages: 10 Posted: 05 Oct 2017
Covenant University - Department of Business Management, Covenant University - College of Development Studies, Covenant University and Covenant University - College of Development Studies
Downloads 231 (158,973)

Abstract:

Loading...

Marketing Mix, Student Loyalty, Distribution Strategy, Repeat Purchase, Willingness to Recommend

4.

Organizational Citizenship Behaviour, Hospital Corporate Image and Performance

Journal of Competitiveness Vol. 6, Issue 1, pp. 36 - 49, March 2014
Number of pages: 14 Posted: 05 Oct 2017
Obamiro Kolade, Olaleke Ogunnaike and Osibanjo A.
University of Lagos, Covenant University - Department of Business Management and Covenant University
Downloads 216 (169,416)
Citation 3

Abstract:

Loading...

Organizational Citizenship Behaviour; Hospital Corporate Image; Healthcare; Efficient Service Delivery; Organizational Performance

5.

Healthcare Organisations in a Global Marketplace: A Systematic Review of the Literature on Healthcare Marketing

Journal of Marketing Management and Consumer Behavior, Vol. 1, Issue 5, 2017
Number of pages: 17 Posted: 05 Oct 2017
Babatunde Balogun and Olaleke Ogunnaike
Covenant University and Covenant University - Department of Business Management
Downloads 163 (217,806)

Abstract:

Loading...

Healthcare, Marketing, Consumer Behavior, Internationalisation, Globalisation, Medical Tourism

6.

Conceptualization of the Relationship between Brand Equity and Purchase Behavior

International Review of Management and Marketing, 2017, 7(2), 403-408
Number of pages: 6 Posted: 05 Oct 2017
Olaleke Ogunnaike
Covenant University - Department of Business Management
Downloads 161 (220,079)

Abstract:

Loading...

Brand Equity, Purchasing Behavior, Customers

7.

Effect of Motivation on Job Satisfaction of Selected Sales Representatives

Journal of Educational and Social Research, Vol. 4 No.1
Number of pages: 8 Posted: 05 Oct 2017
Olaleke Ogunnaike, Olufemi Akinbola and Olugbenga Ojo
Covenant University - Department of Business Management, Covenant University - Department of Business Studies and Leeds Metropolitan University
Downloads 129 (263,078)

Abstract:

Loading...

Intrinsic Motivation, Extrinsic Motivation, Job Satisfaction

8.

Globalisation and Ebola Disease: Implications for Business Activities in Nigeria

African Journal of Business Management, Vol. 11(3), pp. 47-56, 14 February, 2017
Number of pages: 10 Posted: 05 Oct 2017
affiliation not provided to SSRN, Covenant University - Department of Business Studies, Covenant University - Department of Business Management and Covenant University - Department of Business Studies
Downloads 100 (314,972)

Abstract:

Loading...

Globalization, Ebola Epidemic Virus, Socio-Economic Implication, Health Sector, Nigeria

9.

Nigerians’ Perception of Locally Made Products: A Study on Textile Fabrics Consumers in Kaduna State

Petroleum-Gas University of Ploiesti Bulletin, Vol. LXII No. 1/2010, p. 30-36, 2010
Number of pages: 7 Posted: 10 Oct 2017
Olaleke Ogunnaike
Covenant University - Department of Business Management
Downloads 67 (399,076)

Abstract:

Loading...

Perception, Marketing Strategies, Consumer Preference, Perceptual Variables, Textile Fabric

10.

Evaluation of Customer Service and Retention; A Comparative Analysis of Telecommunication Service Providers

European Journal of Business and Social Sciences, Vol. 3, No. 8, November 2014
Number of pages: 16 Posted: 06 Oct 2017
Covenant University - Department of Business Management, Covenant University, Covenant University and Covenant University - College of Development Studies
Downloads 55 (439,817)

Abstract:

Loading...

Customer Service, Customer Retention, Customer Loyalty and Customer Satisfaction

11.

Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting

BRAND. Broad Research in Accounting, Negotiation, and Distribution, ISSN 2067-8177, Volume 3, Issue 3, 2012
Number of pages: 13 Posted: 09 Oct 2017
Olaleke Ogunnaike, Omotayo Oyeniyi and Anthonia Adeniji
Covenant University - Department of Business Management, Covenant University - Department of Business Studies and Covenant University - Department of Business Studies
Downloads 52 (450,935)

Abstract:

Loading...

Internal Marketing (IM), Job Satisfaction, Interactive Marketing, External Marketing, Factor Analysis, Nigeria

12.

Effective Advertising: Tool for Achieving Client-Customer Relationships

Research Journal’s Journal of Media Studies, Vol. 2, No. 1, February 2016
Number of pages: 18 Posted: 05 Oct 2017
Covenant University - Department of Business Management, Covenant University - Department of Business Management, Covenant University - Department of Business Management and Covenant University - Department of Business Management
Downloads 40 (501,174)

Abstract:

Loading...

Advertising, Client-Customer, Relationships, Purchasing

13.

Assessing the Link between Service Innovation and Performance in Telecommunication Industry

Science Journal of Business and Management, Vol. 2(1), p. 16-23, 2014
Number of pages: 8 Posted: 06 Oct 2017
Olaleke Ogunnaike, Ayodotun Ibidunni and Sunday Adetowubo-King
Covenant University - Department of Business Management, Covenant University - Department of Business Studies and Tai Solarin University of Education
Downloads 32 (540,486)

Abstract:

Loading...

Service Process Innovation, Service Modification, Service Innovation Structure and Performance

14.

Corporate Governance and Human Resource Management in Nigeria’s Downstream Petroleum Sector

Number of pages: 15 Posted: 05 Oct 2017
Olabode Oyewunmi, Kenneth Adeyemi and Olaleke Ogunnaike
Covenant University, Kwara State University and Covenant University - Department of Business Management
Downloads 28 (562,738)
Citation 1

Abstract:

Loading...

corporate governance, human resource management, petroleum, downstream, Nigeria

15.

Micro Financing and Entrepreneurial Development in Nigeria; The Mediating Role of Marketing

Arabian Journal of Business and Management Review (Nigerian Chapter) Vol. 1, No. 6, 2013
Number of pages: 13 Posted: 10 Oct 2017
Olufemi Akinbola, Olaleke Ogunnaike and Abideen Tijani
Covenant University - Department of Business Studies, Covenant University - Department of Business Management and Lagos State University
Downloads 22 (600,856)

Abstract:

Loading...

Micro Financing, Market-Orientation, Entrepreneurship

16.

The Role of Business Strategy in Accomplishing Organization Mission in Nigerian Manufacturing Companies

European Journal of Business and Management, Vol. 7, No. 32, 2015
Number of pages: 8 Posted: 05 Oct 2017
David Isiavwe, Mercy Ogbari, Olaleke Ogunnaike and Dayo Ade-Turton
Igbinedion University, Okada, Covenant University, Covenant University - Department of Business Management and Elizade University
Downloads 17 (634,846)
Citation 2

Abstract:

Loading...

Business Strategy, Organization's Mission, Manufacturing Companies, Nigeria

17.

Marketing of Transport Services and Millennium Development Goals; The Case of Keke Napep Initiatives in Lagos, Nigeria

Global Journal of Management and Business Research Marketing, Vol 13(5), 2013
Number of pages: 7 Posted: 10 Oct 2017
Olaleke Ogunnaike and Bankole Olorunyomi
Covenant University - Department of Business Management and Covenant University
Downloads 15 (649,001)

Abstract:

Loading...

Millennium Development Goals, Poverty, Standard of Living

18.

Global Economic Meltdown and Its Perceived Effects on Branding of Bank Services in Nigeria

Business Intelligence Journal, January, 2012, Vol.5, No.1
Number of pages: 11 Posted: 09 Oct 2017
Felicia Olokoyo and Olaleke Ogunnaike
Covenant University - Department of Banking and Finance and Covenant University - Department of Business Management
Downloads 11 (678,463)

Abstract:

Loading...

19.

Socio-Economic Variables and Contraceptive Usage: Implication for Social Marketing

International Journal of Management & Business Studies, Vol. 1, Issue 2, June 2011
Number of pages: 4 Posted: 10 Oct 2017
Fagbeminiyi Fasina, Olaleke Ogunnaike and Mercy Ogbari
Covenant University - College of Development Studies, Covenant University - Department of Business Management and Covenant University
Downloads 10 (685,929)

Abstract:

Loading...

contraceptives, fertility behaviour and social marketing

20.

Critiquing the Hotel Strategic Articles in Response to the Nigerian Environment

Global Journal of Management and Business Research: A Administration and Management, Volume 17, Issue 3, 2017
Number of pages: 5 Posted: 05 Oct 2017
Adebanji Ayeni, Olaleke Ogunnaike, Ibidunni Stephen and Seun Akinde
affiliation not provided to SSRN, Covenant University - Department of Business Management, Covenant University and University of Ilorin
Downloads 10 (685,929)

Abstract:

Loading...

21.

Structural Equation Modeling of Market Orientation and Staff Loyalty in Education Marketing

Information and Knowledge Management, Vol.4, No.6, 2014
Number of pages: 9 Posted: 05 Oct 2017
Olaleke Ogunnaike, Mosunmola Akinbode and Maxwell Onochie
Covenant University - Department of Business Management, Covenant University and Crawford University - Crawford University
Downloads 6 (716,362)

Abstract:

Loading...

Customer Orientations, Competitor Orientation, Intra-Functional Orientation, Market Orientation, Stakeholders Loyalty

22.

Agenda for Marketing Excellence in the Deregulated Petroleum Down-Stream Sector

Number of pages: 8 Posted: 24 Jan 2017
Olaleke Ogunnaike and Rowland Worlu
Covenant University - Department of Business Management and Covenant University - College of Business and Social Sciences
Downloads 6 (716,362)

Abstract:

Loading...

Deregulation, Petroleum Down-Stream Sector, Marketing

23.

Education Marketing; Examining the Link between Physical Quality of Universities and Customer Satisfaction

Acta Universitatis Danubius. Œconomica, Vol. 10, No. 1, 2014
Number of pages: 12 Posted: 06 Oct 2017
Olaleke Ogunnaike and Samson Ibidunni
Covenant University - Department of Business Management and Covenant University
Downloads 5 (724,055)

Abstract:

Loading...

Physical Quality; Customer Satisfaction; Nigerian Universities

24.

The Influence of Contextual Factors on Entrepreneurial Intention of University Students in Nigeria

International Business Information Management Association 2013
Posted: 05 Oct 2017
Olufemi Akinbola, Olaleke Ogunnaike and Augusta Amaihian
Covenant University - Department of Business Studies, Covenant University - Department of Business Management and Covenant University - Department of Business Management

Abstract:

Loading...

Entrepreneurial intentions, Informal networks, Perceived Educational support

25.

An Empirical Analysis of Total Quality Management and Perceived Corporate Image in Higher Education Management

European Scientific Journal, Vol.10, No. 22
Posted: 05 Oct 2017
Olaleke Ogunnaike
Covenant University - Department of Business Management

Abstract:

Loading...

Quality Input Management, Quality Process Management, Quality Output Management, Total Quality Management

26.

Empirical Study of Packaging and its Effect on Consumer Purchase Decision in a Food and Beverages Firm

European Journal of Business and Social Sciences, Vol. 3, No. 11, P.P. 44 - 53
Posted: 05 Oct 2017
Olaleke Ogunnaike
Covenant University - Department of Business Management

Abstract:

Loading...

Packaging, Consumer, Purchase Decisions