Z. Jessie Liu

Johns Hopkins University - Carey Business School

100 International Drive

Baltimore, MD 21202

United States

SCHOLARLY PAPERS

4

DOWNLOADS

430

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

A Theory of Minimalist Luxury

Number of pages: 67 Posted: 10 Oct 2018 Last Revised: 15 Oct 2020
Z. Jessie Liu, Pinar Yildirim and Z. John Zhang
Johns Hopkins University - Carey Business School, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 354 (101,978)

Abstract:

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Luxury Branding, Signaling Games, Emerging Markets, Marketing, Pricing

2.

Impact of Market Structure on Regulatory Compliance: Evidence from Online Censorship in China

Johns Hopkins Carey Business School Research Paper No. 20-13
Number of pages: 50 Posted: 12 Nov 2020 Last Revised: 27 Mar 2021
Z. Jessie Liu
Johns Hopkins University - Carey Business School
Downloads 76 (374,623)

Abstract:

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censorship, strategic interaction, market concentration, event study

3.

When Does a Brand-Influencer Matching AI Backfire?

Posted: 16 Mar 2021
Z. Jessie Liu and Yi Liu
Johns Hopkins University - Carey Business School and University of Pennsylvania, The Wharton School

Abstract:

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Artificial intelligence, Influencer marketing, Information design

4.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Posted: 07 Oct 2016 Last Revised: 05 Feb 2021
Pinar Yildirim, Z. Jessie Liu and Z. John Zhang
University of Pennsylvania - The Wharton School, Johns Hopkins University - Carey Business School and University of Pennsylvania - The Wharton School - Department of Marketing

Abstract:

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