Robert Madrigal

University of Oregon - Charles H. Lundquist School of Business

1208 University of Oregon

Eugene, OR 97403-1208

United States

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Scholarly Papers (1)

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Examining the Behavioral Manifestations of Fan Avidity in Sports Marketing

Journal of Modelling in Management 6:1, 79-99, 2011
Posted: 18 Jun 2016
Wayne S. DeSarbo and Robert Madrigal
Pennsylvania State University and University of Oregon - Charles H. Lundquist School of Business

Abstract:

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United States of America, Sports, Consumer behaviour