Jung Youn Lee

SCHOLARLY PAPERS

2

DOWNLOADS

85

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.
Downloads 85 (358,804)

Abstract:

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Habits, Grocery shopping, Consumer finance, Credit card, Economics of data

2.

Commercial Success through Commercials? Advertising and Pay TV Operators

Journal of Marketing Research, forthcoming
Posted: 28 Jun 2019 Last Revised: 09 Jun 2021
University of Notre Dame - Mendoza College of Business, Northwestern University, Kellogg School of Management and University of Chicago

Abstract:

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Advertising, Television service market, Cost advantage, Border strategy