Youngchan Kim

University of Groningen - Department of Marketing & Marketing Research

Netherlands

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Scholarly Papers (1)

1.

A Bayesian Approach to the Spatial Representation of Market Structure from Consumer Choice Data

European Journal of Operational Research, Volume 111, Issue 2, Pages 285–305
Posted: 11 Jun 2016
Pennsylvania State University, University of Groningen - Department of Marketing & Marketing Research, University of Maryland - Robert H. Smith School of Business, Marketing Department and Pennsylvania State University

Abstract:

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Multidimensional scaling, Context effects, Bayesian analysis, Choice models, Competitive market structure