Pu-Ju Chen

University of Central Florida - Rosen College of Hospitality Management

9907 Universal Blvd

Orlando, FL 32819-8701

United States

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Scholarly Papers (1)

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A Latent Structure Factor Analytic Approach for Customer Satisfaction Measurement

Marketing Letters, Volume 17, Issue 3, pp 221-238, 2006
Posted: 11 Jun 2016
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration, Pennsylvania State University, University of Central Florida - Rosen College of Hospitality Management and Indiana University

Abstract:

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Customer satisfaction measurement (CSM), Market segmentation, Latent structure analysis, Finite mixture models, Factor analysis