Steven Cohen

Stratford Associates

500 Chapman St.

# 3

Canton, MA 02021

United States

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Scholarly Papers (1)

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Market Segmentation with Choice-Based Conjoint Analysis

Marketing Letters, Volume 6, Issue 2, pp 137-147
Posted: 08 Jun 2016
Pennsylvania State University, University of Michigan, Stephen M. Ross School of Business and Stratford Associates

Abstract:

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Choice experiments, conjoint analysis, market segmentation