Joy Lu

Carnegie Mellon University, Tepper School of Business

Assistant Professor of Marketing

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

5

DOWNLOADS

927

SSRN CITATIONS

3

CROSSREF CITATIONS

1

Scholarly Papers (5)

1.

Social Network Design for Inducing Effort

Quantitative Marketing and Economics, forthcoming
Number of pages: 50 Posted: 09 Jun 2016 Last Revised: 18 May 2020
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University, Tepper School of Business
Downloads 408 (86,445)

Abstract:

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social networks, social conformity, goals

2.

Good Explanation for Algorithmic Transparency

Number of pages: 31 Posted: 07 Jan 2020 Last Revised: 21 Oct 2020
Carnegie Mellon University, Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 379 (94,156)
Citation 3

Abstract:

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explainable AI, interpretable AI, lab experiments

3.

Planning to Binge: How Consumers Choose to Allocate Media Viewing Time

Number of pages: 51 Posted: 20 Dec 2019
Carnegie Mellon University, Tepper School of Business, affiliation not provided to SSRN and Temple University - Department of Marketing and Supply Chain Management
Downloads 69 (392,656)

Abstract:

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Experiential consumption, digital media, binge-watching

4.

Multiple Dimensions of Binging: The Hidden Costs and Benefits

Number of pages: 47 Posted: 15 Dec 2019
Carnegie Mellon University, Tepper School of Business, University of Pennsylvania - Marketing Department and affiliation not provided to SSRN
Downloads 52 (450,556)

Abstract:

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5.

Information Search within a Webpage: Boundedly Rational Models of Eye Movements and Clicks

Number of pages: 57 Posted: 19 Jun 2020
Carnegie Mellon University, Tepper School of Business and affiliation not provided to SSRN
Downloads 19 (620,576)
Citation 1

Abstract:

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Eye-Tracking Data, Information Processing, Retailing, Bayesian Estimation