Dan Wu

Tianjin University - College of Management and Economics

NO.92 Weijin Road

Nankai District

Tianjin, 300072

China

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Optimal Pricing of Information Goods under the Freemium Strategy in the Presence of Piracy and Network Effects

Number of pages: 38 Posted: 21 Jun 2016
Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
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Abstract:

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Information Goods; Piracy; Freemium; Network Effects; Quality Perception; Pricing