Guofang Nan

Tianjin University - College of Management and Economics

NO.92 Weijin Road

Nankai District

Tianjin, 300072

China

Tianjin University

92, Weijin Road

Nankai District

Tianjin, Tianjin 300072

China

SCHOLARLY PAPERS

11

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Top 39,001

in Total Papers Downloads

1,459

SSRN CITATIONS

7

CROSSREF CITATIONS

5

Scholarly Papers (11)

1.

Adding the Online-to-Store Channel to Supply Chain: Impact of Spillover Effect

Number of pages: 36 Posted: 17 Jul 2018
Lin Chen, Guofang Nan, Minqiang Li and Yong Tan
Tianjin University, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 338 (108,874)
Citation 3

Abstract:

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Omnichannel Retailing; Cross-Channel Spillover Effect; Online-to-Store; Online Disutility Cost; Agency Pricing

2.

Optimal Pricing of Information Goods under the Freemium Strategy in the Presence of Piracy and Network Effects

Number of pages: 38 Posted: 21 Jun 2016
Guofang Nan, Dan Wu, Minqiang Li and Yong Tan
Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 276 (135,172)
Citation 5

Abstract:

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Information Goods; Piracy; Freemium; Network Effects; Quality Perception; Pricing

3.

Cloud Service vs. On-Premises Software: Competition Under Security Risk and Product Customization

Number of pages: 34 Posted: 11 Oct 2016
Zan Zhang, Guofang Nan and Yong Tan
Beihang University (BUAA) - School of Economic and Management Science, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 208 (178,153)
Citation 1

Abstract:

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cloud computing, on-premises software, cloud security, customization, upgrade pricing, competitive strategies, misfit cost

4.

Duopoly Pricing Strategy for Information Products with Premium Service: Free Product or Bundling?

Journal of Management Information Systems, (2016), Vol. 33, No. 1 pp. 260-295
Number of pages: 41 Posted: 30 Jun 2016 Last Revised: 31 Aug 2016
Zan Zhang, Guofang Nan, Minqiang Li and Yong Tan
Beihang University (BUAA) - School of Economic and Management Science, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 141 (249,004)
Citation 4

Abstract:

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free core product, freemium, information products, network effects, premium service, pricing, product bundling

5.

Channel Integration Strategies for Competing Dual-Channel Retailers: Effect of Cross-Selling

Number of pages: 49 Posted: 06 Jun 2019
Ronghui Wang, Lin Chen, Guofang Nan and Minqiang Li
Tianjin University - College of Management and Economics, Tianjin University, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 121 (279,661)

Abstract:

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electronic commerce, omnichannel retailing, buy online and pick up in store, competition, pricing, Stackelberg game

6.

Managing Online Piracy in Platform: Pricing and Platform Protection

Number of pages: 34 Posted: 05 Jun 2020
Zhiyong Li, Guofang Nan, Minqiang Li and Yong Tan
State Key Laboratory of Media Convergence and Communication, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and University of Washington - Michael G. Foster School of Business
Downloads 94 (331,984)

Abstract:

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Platform Protection, Piracy, Information Goods, Pricing, Deterrent Enforcement, Platform Ecosystem

7.

Competition or Coopetition? Technology Strategies for Incumbent and Entrant Firms

Number of pages: 43 Posted: 30 Sep 2020
Chao Ding, Guofang Nan and Shengli Li
The University of Hong Kong - School of Business, Tianjin University - College of Management and Economics and Peking University
Downloads 76 (377,322)

Abstract:

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technology opening; competition and coopetition; technology-development capacity; technology-transformation rate; incumbent; entrant

8.

Optimal Revenue Model of a Social Networking Service: Ad-Sponsored, Subscription-Based, or Hybrid?

Number of pages: 46 Posted: 04 Dec 2020
Zhiyong Li, Donghan Wang, Guofang Nan and Minqiang Li
State Key Laboratory of Media Convergence and Communication, affiliation not provided to SSRN, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 71 (394,836)

Abstract:

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two-sided markets; subscription strategy; advertising strategy; social networking services; versioning strategy

9.

Optimal Business Model for Information Technology-Enabled Ride-Hailing Platform: Pooling, Premier or Hybrid?

Number of pages: 41 Posted: 14 Feb 2020
Xin Wei, Guofang Nan, Runliang Dou and Minqiang Li
Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 50 (464,610)

Abstract:

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IT-enabled ride-hailing platform, business model, technical function module, time-sensitive cost, pricing strategy, sharing economy

10.

Effects of Platform Protection in a Duopoly in the Presence of Asymmetric Information and User Security Preference

Number of pages: 30 Posted: 13 Apr 2020
Zhiyong Li, Guofang Nan and Minqiang Li
State Key Laboratory of Media Convergence and Communication, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
Downloads 48 (472,606)

Abstract:

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Platform Protection, Pricing, Information, Security Preference

11.

Advertising or Brokerage Model for Social Platforms With a Commerce Feature

Number of pages: 26 Posted: 06 Apr 2020
Guofang Nan, Chenyu Chu, Zhiyong Li and Minqiang Li
Tianjin University - College of Management and Economics, affiliation not provided to SSRN, State Key Laboratory of Media Convergence and Communication and Tianjin University - College of Management and Economics
Downloads 36 (526,630)
Citation 1

Abstract:

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Social Platform, Commerce Feature, Advertising, Brokerage, Two-Sided Market