Suneal Bedi

Indiana University - Kelley School of Business

Assistant Professor

1309 East Tenth Street

Indianapolis, IN 47405-1701

United States

SCHOLARLY PAPERS

10

DOWNLOADS

964

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (10)

1.

The Shadows of Litigation Finance

74 Vanderbilt Law Review 563
Number of pages: 58 Posted: 29 Oct 2020 Last Revised: 26 Apr 2021
Suneal Bedi and William Marra
Indiana University - Kelley School of Business and Harvard Law School
Downloads 213 (178,019)

Abstract:

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litigation finance, economics, policy, law, business law

2.

Damaged Damages: Errors in Patent and False Advertising Litigation

Alabama Law Review, Forthcoming
Number of pages: 57 Posted: 24 Aug 2019 Last Revised: 04 Mar 2021
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 176 (211,413)

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patent, class action, consumer protection, marketing, empirical, law, false advertising, damages

3.

Boycotting as Ethical Consumerism

Kelley School of Business Research Paper No. 19-43
Number of pages: 38 Posted: 24 Aug 2019 Last Revised: 01 Oct 2019
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 145 (250,125)

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boycotting, ethical consumerism, consumer psychology, political marketing, consumer behavior

4.

Measuring Trademark Dilution by Tarnishment

Indiana Law Journal, Vol. 95, No. 683, 2020
Number of pages: 53 Posted: 02 Jul 2019 Last Revised: 04 Jun 2020
Suneal Bedi and David Reibstein
Indiana University - Kelley School of Business and University of Pennsylvania - Marketing Department
Downloads 107 (311,398)

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trademarks, dilution, tarnishment, empirical, psychology, marketing, brand

5.

Marketing’s Ethical Blind Spot: Catering to Consumer Preferences

Kelley School of Business Research Paper No. 19-50
Number of pages: 45 Posted: 24 Aug 2019 Last Revised: 26 Sep 2019
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 76 (385,295)

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marketing, business ethics, gender, race, cultural harms

6.

Towards an Objective Measure of Trademark Fame

UC Davis Law Review, Vol. 54, No. 1, Kelley School of Business Research Paper No. 2020-58
Number of pages: 60 Posted: 27 Mar 2020 Last Revised: 11 Nov 2020
Suneal Bedi and W. Michael Schuster
Indiana University - Kelley School of Business and University of Georgia - C. Herman and Mary Virginia Terry College of Business
Downloads 66 (416,060)

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7.

The Myth of the Chilling Effect

Kelley School of Business Research Paper, Harvard Journal of Law & Technology, Forthcoming
Number of pages: 44 Posted: 01 Mar 2021 Last Revised: 08 Apr 2021
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 54 (458,439)

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first amendment, social media, empirical, text analysis, chilling effect, speech

8.

Fully and Barely Clothed: Case Studies in Gender and Religious Employment Discrimination in the Wake of Citizens United and Hobby Lobby

Hastings Business Law Journal, Vol. 12, No. 2, 2016
Number of pages: 52 Posted: 06 Jun 2016
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 54 (458,439)

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Employment Discrimination, First Amendment, Citizens United, Hobby L/obby, Constitutional Law

9.

The Corporate Pro Se Litigant

82 Ohio State Law Journal 77, Kelley School of Business Research Paper No. 2020-61
Number of pages: 44 Posted: 02 Apr 2020 Last Revised: 20 May 2021
Suneal Bedi
Indiana University - Kelley School of Business
Downloads 47 (486,624)

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Corporate Law, Constitutional Law, Business Organizations, Due Process

10.

Brand as Promise

Journal of Business Ethics, 2021
Number of pages: 18 Posted: 24 May 2021 Last Revised: 18 Jun 2021
Vikram R. Bhargava and Suneal Bedi
Leavey School of Business, Santa Clara University and Indiana University - Kelley School of Business
Downloads 26 (595,040)

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brand, promise, marketing, ethics