Raluca Ursu

New York University - Stern School of Business

Tisch Hall

40 W 4 St.

New York, NY NA 10012

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 33,432

SSRN RANKINGS

Top 33,432

in Total Papers Downloads

1,767

SSRN CITATIONS
Rank 19,705

SSRN RANKINGS

Top 19,705

in Total Papers Citations

43

CROSSREF CITATIONS

10

Scholarly Papers (8)

1.

The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions

Marketing Science, Vol. 37, No. 4: 530-552
Number of pages: 54 Posted: 10 Feb 2016 Last Revised: 24 Sep 2018
Raluca Ursu
New York University - Stern School of Business
Downloads 718 (43,732)
Citation 27

Abstract:

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online consumer search, product rankings, sequential search model, endogeneity bias, online search intermediary

2.

Search Duration

Number of pages: 43 Posted: 08 Oct 2018
New York University - Stern School of Business, Northwestern Polytechnical University and University of Chicago
Downloads 208 (179,675)
Citation 9

Abstract:

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online consumer search, sequential sampling, search duration, search with learning, optimal search rules, revisits, online reviews

3.

Do Suspense and Surprise Drive Entertainment Demand? Evidence from Twitch.tv

Columbia Business School Research Paper Forthcoming, NYU Stern School of Business Forthcoming
Number of pages: 55 Posted: 04 Nov 2020 Last Revised: 10 May 2021
Andrey Simonov, Raluca Ursu and Carolina Zheng
Columbia University - Columbia Business School, New York University - Stern School of Business and Columbia University - Department of Computer Science
Downloads 203 (183,737)
Citation 1

Abstract:

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Entertainment Marketing, Media Consumption, Preferences for Information, Suspense and Surprise, Choice Modeling

4.

Retailers' Product Location Problem with Consumer Search

Quantitative Marketing and Economics (Forthcoming)
Number of pages: 39 Posted: 08 Dec 2018 Last Revised: 29 Jun 2019
Raluca Ursu and Daria Dzyabura
New York University - Stern School of Business and New economic school
Downloads 157 (229,938)
Citation 2

Abstract:

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consumer search, multi-category retailer, product location problem.

5.

Search Revisits

NYU Stern School of Business
Number of pages: 48 Posted: 08 Jul 2020
The University of Hong Kong, New York University - Stern School of Business and University of Chicago
Downloads 137 (256,851)
Citation 2

Abstract:

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consumer search, search revisits, consideration sets, click-stream data, re-targeting

6.

Search Gaps

Number of pages: 56 Posted: 18 Feb 2021
New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 135 (259,809)

Abstract:

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Sequential Search, Search Fatigue, Search Delay, Online Browsing, Fashion Industry

7.

Online Advertising as Passive Search

Number of pages: 52 Posted: 10 May 2021
Raluca Ursu, Andrey Simonov and Eunkyung An
New York University - Stern School of Business, Columbia University - Columbia Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 113 (295,882)

Abstract:

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Sequential Search, Advertising, Online Browsing, Fashion Industry

8.

Prior Information and Consumer Search: Evidence from Eye-tracking

NYU Stern School of Business Forthcoming
Number of pages: 56 Posted: 23 Dec 2020 Last Revised: 01 Mar 2021
Raluca Ursu, Qianyun Poppy Zhang and Tulin Erdem
New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and New York University (NYU) - Leonard N. Stern School of Business
Downloads 96 (330,165)

Abstract:

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consumer search, search with learning, prior uncertainty, eye-tracking, recommendation systems