Jamie Hyodo

Pennsylvania State University - Department of Marketing

University Park , PA 16802-3306

United States

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Scholarly Papers (1)

1.

The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal

Georgetown McDonough School of Business Research Paper No. 2699201
Number of pages: 48 Posted: 06 Dec 2015 Last Revised: 25 Dec 2015
Georgetown University - Robert Emmett McDonough School of Business, Mason School of Business, William and Mary and Pennsylvania State University - Department of Marketing
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Citation 2

Abstract:

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persuasion, negotiation, personal selling, reciprocity, pricing