Hugo García Alvarez

Universidad Autónoma del Carmen

Av. 31 x 56 s/n

Ciudad del Carmen, Campeche 24180

Mexico

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Tienditas De La Esquina: Limitaciones Del Marketing Mix (Small Retail Businesses: Marketing Mix Limitations)

Revista Global de Negocios, v. 3 (2) p. 115-123, 2015

Number of pages: 11 Posted: 01 Feb 2016

Hugo García Alvarez, Alicia Sánchez de la Cruz and Martha Córdova Zacarías

Universidad Autónoma del Carmen, Universidad Autónoma del Carmen and Universidad Autónoma del Carmen

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