Alexander Nagel

Technische Universität München (TUM)

Arcisstrasse 21

Munich, DE 80333

Germany

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Scholarly Papers (1)

1.

Evaluation of New Generic Top Level Domains from a Brand and a Trademark Perspective

International Journal of Management and Marketing Research, v. 8 (1) p. 93-112, 2015
Number of pages: 20 Posted: 01 Feb 2016
Alexander Nagel and Philipp G. Sandner
Technische Universität München (TUM) and Frankfurt School of Finance & Management
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Abstract:

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Brands, Trademarks, New Generic Top-Level Domain, NGTLD, Internet, Online-Marketing