Vilma Todri

Emory University - Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322-2722

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 13,740

SSRN RANKINGS

Top 13,740

in Total Papers Downloads

4,492

SSRN CITATIONS
Rank 22,341

SSRN RANKINGS

Top 22,341

in Total Papers Citations

35

CROSSREF CITATIONS

10

Scholarly Papers (5)

Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior

NET Institute Working Paper No. 15-15
Number of pages: 41 Posted: 10 Nov 2015
Anindya Ghose and Vilma Todri
New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School
Downloads 2,066 (9,009)
Citation 10

Abstract:

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Online Advertising, Big Data, Analytics, Display Advertising, Advertising Effectiveness, Digital Attribution, Natural Experiment

Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior

Forthcoming, MIS Quarterly
Number of pages: 40 Posted: 03 Aug 2015 Last Revised: 24 Mar 2016
Anindya Ghose and Vilma Todri
New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School
Downloads 1,139 (22,874)
Citation 9

Abstract:

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Online Advertising, Big Data Analytics, Display Advertising, Advertising Effectiveness, Digital Attribution, Natural Experiment

2.

Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel

Forthcoming, Information Systems Research
Number of pages: 50 Posted: 18 Jun 2019
Vilma Todri, Anindya Ghose and Param Vir Singh
Emory University - Goizueta Business School, New York University (NYU) - Leonard N. Stern School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 530 (65,686)
Citation 7

Abstract:

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Consumer Annoyance; Dynamic Models; Hidden Markov Models; Digital Advertising; Ad Repetition; Purchase Funnel

3.

Estimating the Impact of User Personality Traits on Word-of-Mouth: Text-Mining Microblogging Platforms

Number of pages: 75 Posted: 25 Oct 2015 Last Revised: 10 Nov 2017
Emory University - Information Systems and Operations Management, New York University (NYU) - Leonard N. Stern School of Business and Emory University - Goizueta Business School
Downloads 478 (74,684)
Citation 7

Abstract:

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word-of-mouth, social media, personality, quasi-experiment, machine learning, deep learning

4.

Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process

Information Systems Research (Forthcoming)
Number of pages: 76 Posted: 20 Dec 2017 Last Revised: 02 Jul 2020
Emory University - Information Systems and Operations Management, Emory University - Goizueta Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 141 (254,608)

Abstract:

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Internet of Things, Electronic Commerce, Channels, Sales Growth, Retailing, Econometrics

5.

The Impact of Ad-blockers on Online Consumer Behavior

Marketing Science (Forthcoming)
Number of pages: 26 Posted: 02 Mar 2021 Last Revised: 07 Jun 2021
Vilma Todri
Emory University - Goizueta Business School
Downloads 138 (258,956)

Abstract:

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ad-blockers, panel data, online consumers, purchasing behavior, search behavior