Ratul Sur

University of Kalyani

Research Scholar

Ghoshpara

Kalyani

Kolkata, WI West Bengal 741235

India

SCHOLARLY PAPERS

4

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961

SSRN CITATIONS
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Top 210,181

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Ideas:
“  How suppression of Affect leads to Distorted Dreams  ”

Scholarly Papers (4)

1.

Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future

International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343
Number of pages: 12 Posted: 02 Aug 2015 Last Revised: 02 Jul 2016
Ratul Sur
University of Kalyani
Downloads 884 (31,690)

Abstract:

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Subliminal advertising, mere exposure, sub-conscious processing, threshold

2.

Affective Responses on Consumer Behavior: A New Perspective on IMC

Number of pages: 19 Posted: 02 Aug 2015 Last Revised: 14 Jan 2020
Ratul Sur
University of Kalyani
Downloads 39 (501,512)

Abstract:

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affective response, integral affect, incidental affect, impulsive buying

3.

Complex Stimuli and Effect of its Emotional Arousal on Consumer’s Purchase Decision

Number of pages: 30 Posted: 06 Feb 2020
Pradip Kumar Samanta and Ratul Sur
University of Kalyani and University of Kalyani
Downloads 27 (570,053)

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emotions, decision-making, physiological arousal, electro-dermal activity

4.

Role of Mental Imagery in Consumer's Purchase Decision: Unfurling New Dimensions of Consumer's Thought Process

Number of pages: 25 Posted: 06 Feb 2020
Ratul Sur and Pradip Kumar Samanta
University of Kalyani and University of Kalyani
Downloads 11 (672,646)

Abstract:

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