Yinan Yu

University of Memphis

Assistant Professor

Memphis, TN

United States

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 37,998

SSRN RANKINGS

Top 37,998

in Total Papers Downloads

1,526

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (6)

1.

The Causal Effect of Subscription Video Streaming on DVD Sales: Evidence from a Natural Experiment

Number of pages: 37 Posted: 21 Feb 2020 Last Revised: 24 Jun 2021
University of Memphis, HKU Business School, The University of Hong Kong, National Chengchi University (NCCU) - College of Commerce and The University of Hong Kong
Downloads 835 (35,588)
Citation 1

Abstract:

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subscription streaming, DVD sales, natural experiment, difference-in-differences, motion picture industry

2.

Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing

Number of pages: 37 Posted: 28 Jul 2015 Last Revised: 24 Jun 2021
University of Memphis, University of Florida - Warrington College of Business Administration, HKU Business School, The University of Hong Kong and The University of Hong Kong - School of Business
Downloads 348 (106,319)

Abstract:

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product fit uncertainty, social media marketing, media interplay, substitution, complementarity, motion picture industry

3.

When Paying for Reviews Pays Off: The Case of Performance-Contingent Monetary Rewards

MIS Quarterly (Forthcoming)
Number of pages: 31 Posted: 01 May 2018 Last Revised: 12 Dec 2020
University of Memphis, McGill University - Desautels Faculty of Management and McGill University - Desautels Faculty of Management
Downloads 235 (160,709)
Citation 3

Abstract:

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performance-contingent monetary incentives, online reviews, review quality, review quantity, review valence, quasi experiment

4.

Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction

Number of pages: 17 Posted: 11 May 2016 Last Revised: 14 May 2016
University of Memphis, HKU Business School, The University of Hong Kong, School of Business and Management, Shanghai International Studies University and The University of Hong Kong - School of Business
Downloads 95 (332,475)

Abstract:

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cellular data usage, geospatial information, home and workplace, precision marketing, telecommunications, kernel density estimation

5.

Review Helpfulness Score vs. Review Unhelpfulness Score: Two Sides of the Same Coin or Different Coins?

Number of pages: 30 Posted: 10 Apr 2021
McGill University - Desautels Faculty of Management, University of Memphis and Erasmus University Rotterdam, Rotterdam School of Management
Downloads 13 (678,122)
Citation 1

Abstract:

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review helpfulness score, review unhelpfulness score, review evaluation, online review, unhelpfulness voting behavior

6.

Social Interactions and Bias in the Evaluation of Online Reviews

Posted: 09 May 2019 Last Revised: 10 Feb 2020
University of Memphis, McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Purdue University - Krannert School of Management

Abstract:

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social technology, social interactions, online reviews, review evaluation