Aninditya Kusumah

Swiss German University

EduTown, BSD City

Serpong, Tangerang 15339

Indonesia

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Scholarly Papers (1)

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Does the Image of Indonesian Contemporary Artists Matter? A Theoretical Review on Personal Diversity, Brand Image, Market Acceptance & Market Opportunity

Independent Journal of Management & Production, Vol. 6, No. 2, p. 378-422, April-June 2015, ISSN: 2236-269X, DOI: 10.14807/ijmp.v6i2.280
Number of pages: 44 Posted: 20 Jan 2015 Last Revised: 13 Dec 2019
International University Liaison Indonesia (IULI), International University Liaison Indonesia (IULI) - Hotel & Tourism Management, Swiss German University, PT. Denso Sales Indonesia and Independent
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Abstract:

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brand image, market acceptance, market opportunity, artworks, artists