Daniel McCarthy

Emory University - Department of Marketing

Assistant Professor

Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 690

SSRN RANKINGS

Top 690

in Total Papers Downloads

40,508

SSRN CITATIONS
Rank 43,727

SSRN RANKINGS

Top 43,727

in Total Papers Citations

12

CROSSREF CITATIONS

4

Scholarly Papers (10)

1.

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Number of pages: 51 Posted: 10 Dec 2015 Last Revised: 11 Oct 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 24,439 (112)
Citation 7

Abstract:

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customer lifetime value; customer equity; valuation; shareholder value; DCF

2.

Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

Number of pages: 52 Posted: 21 Sep 2017 Last Revised: 13 Mar 2018
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 9,888 (605)
Citation 4

Abstract:

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customer lifetime value; customer equity; valuation; unit economics

3.

V(CLV): Examining Variance in Models of Customer Lifetime Value

Number of pages: 57 Posted: 01 Mar 2016
Daniel McCarthy, Peter Fader and Bruce Hardie
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 1,716 (12,006)
Citation 2

Abstract:

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customer lifetime value; CLV; RFM; customer-base analysis; uncertainty

4.

Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis

Forthcoming at Marketing Science
Number of pages: 75 Posted: 11 Apr 2019 Last Revised: 08 Jun 2020
Daniel McCarthy and Elliot Shin Oblander
Emory University - Department of Marketing and Columbia Business School
Downloads 1,195 (21,058)
Citation 2

Abstract:

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data fusion; selection correction; customer relationship management; marketing-finance interface

5.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Daniel McCarthy and Peter Fader
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 995 (27,552)

Abstract:

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customer lifetime value; customer equity; valuation; marketing metrics; indirect inference

6.

How has COVID-19 Impacted Customer Relationship Dynamics at Restaurant Food Delivery Businesses?

Number of pages: 55 Posted: 29 Apr 2021
Elliot Shin Oblander and Daniel McCarthy
Columbia Business School and Emory University - Department of Marketing
Downloads 918 (31,172)

Abstract:

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customer acquisition, customer retention, customer relationship management, marketing-finance interface, COVID-19

7.

Assessing the Role of Customer Equity in Corporate Valuation: A Review and a Path Forward

Number of pages: 54 Posted: 07 Feb 2020
Daniel McCarthy and Fernando Pereda
Emory University - Department of Marketing and International Finance Corporation
Downloads 598 (55,180)

Abstract:

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customer lifetime value, customer equity, shareholder value, valuation

8.

Wheels to Meals: Measuring the Economic Impact of Micromobility on the Local Economy

Number of pages: 70 Posted: 02 Apr 2021
Kyeongbin Kim and Daniel McCarthy
Emory University - Department of Marketing and Emory University - Department of Marketing
Downloads 383 (94,464)

Abstract:

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micromobility, sharing economy, electric scooters, instrumental variable

9.

The Pareto Rule in Marketing Revisited

Number of pages: 22 Posted: 02 Nov 2018 Last Revised: 26 Dec 2020
Daniel McCarthy and Russell S. Winer
Emory University - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 287 (129,679)

Abstract:

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Pareto rule, customer concentration, empirical generalization

10.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Daniel McCarthy, Michael Braun and Arun Gopalakrishnan
Emory University - Department of Marketing, Southern Methodist University (SMU) - Marketing Department and Rice University - Jones Graduate School of Business
Downloads 89 (343,408)
Citation 1

Abstract:

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD