Maureen Morrin

Temple University - Fox School of Business and Management

Philadelphia, PA 19122

United States

Temple University - Department of Marketing and Supply Chain Management

Professor

Philadelphia, PA 19122

United States

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 15,288

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Top 15,288

in Total Papers Downloads

4,067

SSRN CITATIONS
Rank 19,786

SSRN RANKINGS

Top 19,786

in Total Papers Citations

18

CROSSREF CITATIONS

35

Scholarly Papers (12)

Trademark Dilution: Empirical Measures for an Elusive Concept

NYU, Ctr for Law and Business Research Paper No. 00-05
Number of pages: 37 Posted: 26 Jun 2000
Maureen Morrin and Jacob Jacoby
Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing
Downloads 789 (38,544)
Citation 1

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Trademark Dilution: Empirical Measures for an Elusive Concept

Journal of Public Policy & Marketing, Vol. 19, No. 2, 2001
Posted: 15 Sep 2006
Maureen Morrin and Jacob Jacoby
Temple University - Fox School of Business and Management and New York University (NYU) - Department of Marketing

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2.

A Short Form of the Maximization Scale: Factor Structure, Reliability and Validity Studies

Judgment and Decision Making, Vol. 3, No. 5, pp. 371-388, June 2008
Number of pages: 19 Posted: 11 Feb 2011
Boston College - Carroll School of Management, Temple University - Fox School of Business and Management, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Western Ontario - Richard Ivey School of Business
Downloads 757 (41,355)
Citation 2

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maximizing, satisficing, scale refinement, psychometric analysis

3.

Outraged Consumers: Getting Even at the Expense of Getting a Good Deal

Journal of Consumer Psychology, Vol. 13, No. 4
Number of pages: 47 Posted: 06 Nov 2003
Nada Nasr Bechwati and Maureen Morrin
Bentley University - Department of Marketing and Temple University - Fox School of Business and Management
Downloads 524 (66,616)
Citation 9

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Vengeance, consumer, dissatisfaction

4.

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

Journal of Consumer Research, Vol. 41 (June 2014), 18-34
Number of pages: 17 Posted: 03 Sep 2014 Last Revised: 30 Dec 2016
Aradhna Krishna, Maureen Morrin and Eda Sayin
University of Michigan, Stephen M. Ross School of Business, Temple University - Fox School of Business and Management and IE Business School
Downloads 418 (87,497)

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Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research, Forthcoming, Fox School of Business Research Paper No. 14-009
Number of pages: 39 Posted: 12 Mar 2009 Last Revised: 28 May 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 373 (99,034)
Citation 3

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behavioral finance, retirement, investment decisions, 401k, asset allocation, 1/n heuristic, diversification

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research Vol. XLIX (August 2012), 537–550
Number of pages: 14 Posted: 03 Sep 2014
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 25 (619,670)

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retirement, investment decisions, 401(k), asset allocation, 1/n heuristic, diversification

6.

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Journal of Consumer Research, Inc., Vol. 34, April 2008
Number of pages: 12 Posted: 21 Jan 2015
Aradhna Krishna and Maureen Morrin
University of Michigan, Stephen M. Ross School of Business and Temple University - Fox School of Business and Management
Downloads 360 (104,193)
Citation 4

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7.

Product Scent and Memory

Journal of Consumer Research, Vol. 37, June 2010
Number of pages: 11 Posted: 21 Jan 2015
Aradhna Krishna, M Lwin and Maureen Morrin
University of Michigan, Stephen M. Ross School of Business, Nanyang Technological University (NTU) and Temple University - Fox School of Business and Management
Downloads 311 (121,970)

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8.

Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory

Journal of Consumer Psychology 20 (2010) 317-326
Number of pages: 10 Posted: 07 Feb 2020
M Lwin, Maureen Morrin and Aradhna Krishna
Nanyang Technological University (NTU), Temple University - Fox School of Business and Management and University of Michigan, Stephen M. Ross School of Business
Downloads 212 (178,974)

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9.

Does It Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson

Journal of Consumer Psychology, Forthcoming, Boston University Questrom School of Business Research Paper No. 2559935
Number of pages: 42 Posted: 07 Feb 2015
Barbara A. Bickart, Maureen Morrin and S. Ratneshwar
Boston University, Questrom School of Business, Temple University - Fox School of Business and Management and University of Missouri at Columbia - Robert J. Trulaske, Sr. College of Business
Downloads 97 (332,411)

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attitudes, personal selling, persuasion, communication

10.

Is Scent-Enhanced Memory Immune to Retroactive Interference?

Journal of Consumer Psychology 21 (2011) 354-361
Number of pages: 8 Posted: 21 Jan 2015
Maureen Morrin, Aradhna Krishna and M Lwin
Temple University - Fox School of Business and Management, University of Michigan, Stephen M. Ross School of Business and Nanyang Technological University (NTU)
Downloads 83 (366,279)

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11.

Fund Assortments and 401(K) Plan Participation: The Moderating Effect of Gender

Networks Financial Institute Working Paper No. 2009-WP-06
Number of pages: 21 Posted: 14 Jul 2009 Last Revised: 19 May 2014
Maureen Morrin, Susan M. Broniarczyk and Jeffrey Inman
Temple University - Fox School of Business and Management, University of Texas at Austin - Marketing and University of Pittsburgh - Katz Graduate School of Business
Downloads 74 (391,323)

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retirement investing, gender, fund assortments

12.

The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases

Journal of Marketing Research, Vol. 46, pp. 764-776, December 2010
Number of pages: 14 Posted: 11 Feb 2011
Boston College - Carroll School of Management, University of Pittsburgh - Katz Graduate School of Business, University of Western Ontario - Richard Ivey School of Business and Temple University - Fox School of Business and Management
Downloads 44 (500,156)

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Elaboration on Potential Outcomes, Context and Framing Effects, Investment Decision Making, Personal Finance, Morningstar Style Box