Ramulu Bhukya

University of Hyderabad, School of Management Studies, Students

PhD Student

Hyderabad

India

SCHOLARLY PAPERS

4

DOWNLOADS

134

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Consumers’ Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in Hyderabad

International Journal of Business, Management & Social Sciences (IJBMSS), Vol. II, Issue 12 (II), August 2013
Number of pages: 6 Posted: 11 Oct 2014
Ramulu Bhukya and Sapna Singh
University of Hyderabad, School of Management Studies, Students and University of Hyderabad - School of Management Studies
Downloads 109 (297,684)

Abstract:

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Private label products, perceptions towards price, quality, risk and value, gender difference

2.

Influence of Retailer Equity on Shoppers’ Intention to Purchase Private Labels: An Empirical Evidence from Indian Large Retail Market

Ramulu, B. & Sapna, S. (2015). “Influence of Retailer Equity on Shoppers’ Intention to Purchase Private Labels: An Empirical Evidence from Indian Large Retail Market”, Trends in Economics, Humanities and Management (ICTEHM'15), Pp: 27-31, ISBN 978-93-84422-13-4. March 27-28, 2015, ICEHM, Singapore
Number of pages: 5 Posted: 15 Jul 2016
Ramulu Bhukya and Sapna Singh
University of Hyderabad, School of Management Studies, Students and University of Hyderabad - School of Management Studies
Downloads 25 (582,501)

Abstract:

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Retailer equity, private labels, private labels, retailer awareness, retailer associations, retailer perceived quality, retailer loyalty, structural equation modelling, India

3.

The Effect of Perceived Risk Dimensions on Purchase Intention: An Empirical Evidence from Indian Private Labels Market

American Journal of Business, Vol. 30, Iss 4, pp. 218-230, 2015
Posted: 15 Jul 2016
Ramulu Bhukya
University of Hyderabad, School of Management Studies, Students

Abstract:

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Purchase intention, Perceived risk, Private labels, Multiple regression analysis, Perceived financial risk, Perceived functional risk, Perceived physical risk, Perceived psychological risk

4.

Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market

Bhukya, R. (2015). Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market. Journal of Management Research, 7(2), 411-421
Posted: 07 Feb 2015 Last Revised: 13 Jul 2016
Ramulu Bhukya
University of Hyderabad, School of Management Studies, Students

Abstract:

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Retailer equity, Retailer awareness, Retailer associations, Retailer perceived quality, Retailer loyalty, Structural equation modelling, India