Yuwei Jiang

Hong Kong Polytechnic University

Assitant Professor of Marketing

Hong Kong

China

SCHOLARLY PAPERS

10

DOWNLOADS

934

SSRN CITATIONS
Rank 19,266

SSRN RANKINGS

Top 19,266

in Total Papers Citations

10

CROSSREF CITATIONS

45

Scholarly Papers (10)

1.

Visual and Verbal Processing Strategies in Comprehension and Judgment

Journal of Consumer Psychology, 2008, 18.
Number of pages: 14 Posted: 08 Mar 2014
Robert S. Wyer, Iris W. Hung and Yuwei Jiang
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University
Downloads 234 (162,870)
Citation 1

Abstract:

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Visual Processing, Verbal Processing, Comprehension, Judgment, Consumer Psychology, Visual Perspective, Mental Imagery

2.

Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior

Journal of Consumer Research, Vol. 41, No. 3, 2014
Number of pages: 18 Posted: 17 Jul 2014
Hong Kong Polytechnic University, University of Cincinnati - Department of Marketing, Independent and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 193 (194,986)
Citation 1

Abstract:

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Consumer Behavior, Consumer Psychology, Mental Imagery, Visual Perspective

3.

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 14 Posted: 09 Mar 2014
Yuwei Jiang, Lingjing Zhan and Derek Rucker
Hong Kong Polytechnic University, Hong Kong Polytechnic University and Northwestern University - Kellogg School of Management
Downloads 134 (264,757)

Abstract:

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Power, Brand Switching, Action, Control, Variety Seeking

4.

The Unique Consequences of Feeling Lucky: Implications for Consumer Behavior

Journal of Consumer Psychology 19 (2009) 171-184
Number of pages: 14 Posted: 08 Mar 2014
Yuwei Jiang, Angela Cho and Rashmi Adaval
Hong Kong Polytechnic University, Hong Kong University of Science & Technology (HKUST) and University of Cincinnati - Department of Marketing
Downloads 133 (266,239)

Abstract:

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Luck, Lottery, Risk, Superstition

5.

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis

Journal of Consumer Research, Vol. 35, No. 3, 2008
Number of pages: 14 Posted: 08 Mar 2014
Gerald J. Gorn, Yuwei Jiang and Gita Johar
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong Polytechnic University and Columbia Business School - Marketing
Downloads 67 (412,849)
Citation 4

Abstract:

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Brand, Public Relations, Trait Inferences, Babyface, Crisis

6.

Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking

Journal of Consumer Research, Vol. 40, No. 3, 2013
Number of pages: 14 Posted: 07 Mar 2014
Rod Duclos, Echo Wan and Yuwei Jiang
Hong Kong University of Science & Technology (HKUST), The University of Hong Kong and Hong Kong Polytechnic University
Downloads 66 (416,129)

Abstract:

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Social Exclusion, Risk, Money, Consumer Psychology, Lottery, Social Connection

7.

Visual and Verbal Information Processing in a Consumer Context: Further Considerations

Journal of Consumer Psychology, 2008, 18.
Number of pages: 5 Posted: 09 Mar 2014
Robert S. Wyer, Yuwei Jiang and Iris W. Hung
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong Polytechnic University and National University of Singapore (NUS) - NUS Business School
Downloads 54 (458,526)
Citation 1

Abstract:

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Visual Processing, Verbal Processing, Consumer Psychology, Visual Perspective, Mental Imagery

8.

Contrast and Assimilation Effects of Processing Fluency

Journal of Consumer Research, Vol. 36, No. 2, 2010
Number of pages: 14 Posted: 08 Mar 2014
Hao Shen, Yuwei Jiang and Rashmi Adaval
The Chinese University of Hong Kong (CUHK), Hong Kong Polytechnic University and University of Cincinnati - Department of Marketing
Downloads 27 (588,695)

Abstract:

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Fluency, Metacognition, Advertising, Contrast, Assimilation

9.

The Role of Visual Perspective in Information Processing

Journal of Experimental Social Psychology, 2009, 45.
Number of pages: 10 Posted: 08 Mar 2014
Yuwei Jiang and Robert S. Wyer
Hong Kong Polytechnic University and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 26 (595,140)
Citation 1

Abstract:

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Mental Imagery, Visual Perspective, Language Comprehension, Imagination, Reaction Time, Information Processing, Social Cognition

10.

Condom Embarrassment: Coping and Consequences for Condom Use in Three Countries

AIDS Care, 2008, 20(5) 553-559
Posted: 09 Mar 2014
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business, Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of British Columbia (UBC), Korea University Business School and Hong Kong Polytechnic University

Abstract:

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Condoms, Acquisition, AIDS, Embarrassment, Coping, Sexcual Behavior