Prerna Kumar

Devi Ahilya Vishwavidyalaya (DAVV) University

RNT Marg

Indore, ME Madhya Pradesh 452001

India

SCHOLARLY PAPERS

10

DOWNLOADS

902

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (10)

1.

A Study of Factors Influencing the Buying Behaviour of Youth in Indore City for Branded Apparels

Altius Shodh Journal of Management & Commerce, ISSN: 2348-8891 (2016)
Number of pages: 8 Posted: 03 Feb 2017
Prerna Kumar and Vaishali Soni
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Downloads 309 (117,037)

Abstract:

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Branded apparels, Buying behavior of youth, Brand Preference, Factor analysis

2.

A Study on the Impact of Integrated Marketing Communication Programmes on the Consumer Attitude towards FMCG Brands

International LNCT Management Research Journal, Vol. II, ISSN 2320-9658, Jan. 2015
Number of pages: 7 Posted: 27 Feb 2017
Prerna Kumar and Gaurav Jain
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Downloads 279 (130,378)

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Integrated Marketing Communication, Consumer Attitude, FMCG Brands, India

3.

Impact of Relationship Marketing by High End Apparel Stores on Customer Satisfaction

Vindhyan Bloom – A Quarterly Research Journal, Vol. 4, Issue1, December 2016, pp. 9-15, ISSN No 2319-8478
Number of pages: 11 Posted: 22 Apr 2017
Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University
Downloads 128 (263,727)

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Relationship Marketing, Apparel Stores, Customer Satisfaction, Retail sector

4.

An Analytical Study of Factors Influencing the Purchase of Organic Products in Indore City

In Conference Proceedings, "Dynamism of Global Era & Changing Management Practices", ISBN: 978-93-84935-99-3, Excellent Publishing House, New Delhi, May 13, 2016
Number of pages: 8 Posted: 02 Mar 2017
Prerna Kumar and Harshvardhan Choudhary
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya University, International Institute of Professional Studies (IIPS), Students
Downloads 65 (402,001)

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Organic Products, Consumer behavior, food indusry, Buying behaviour, India, Factor analysis

5.

An Empirical Study on the Effect of in Stores Display on Women's Shopping Behaviour in Apparels Segment.

"Innovative Strategies in Transitional Economy", Shroff Publishers & Distributors Pvt. Ltd., Mumbai ISBN: 978-93-5213-493-9, pp. 275-280
Number of pages: 9 Posted: 25 Apr 2017
Bhavika Bilala and Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University, Students and Devi Ahilya Vishwavidyalaya (DAVV) University
Downloads 59 (421,965)

Abstract:

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In store display, Women’s shopping behavior, Apparels segment

6.

Relationship Marketing Programmes Effectiveness Amongst Departmental Store Customers of Indore

International Journal on Customer Relations, Volume 3, Issue 1, March 2015
Number of pages: 6 Posted: 03 Nov 2015 Last Revised: 07 Jul 2016
Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University
Downloads 21 (602,631)

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Relationship Marketing, Customers, Departmental Store, Retail industry

7.

Antecedents of Customer Satisfaction for Users of Post-Paid Mobile Services in Indore Region

International Journal of Marketing & Business Communication, Vol. 2, Issue 1, Jan 2013
Number of pages: 7 Posted: 28 Feb 2017
Prerna Kumar and Shailendra Singh
Devi Ahilya Vishwavidyalaya (DAVV) University and Devi Ahilya Vishwavidyalaya (DAVV) University, Students
Downloads 17 (629,627)

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Post-Paid Mobile Services, Customer Satisfaction, Telecom Industry, Indore, Factor Analysis

8.

What is the Way Ahead..?

International Journal of Global Management, Volume 5, Issue 2, ISSN: 0975-8291, February-July 2015
Number of pages: 4 Posted: 06 Feb 2017
Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University
Downloads 12 (665,536)

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Strategic Management, Case Study, India, Food Industry, ETOP Analysis, SAP Analysis, Turnaround Strategy, Internal Expansion Strategy, External Expansion Strategy

9.

Perceptual Differences between Customers and Employees with Respect to Corporate Image of Banks: An Empirical Study

"Road Map for Unleashing Business Potential of New India", Indra Publishing House, ISBN:978-93-84535-29-2
Number of pages: 9 Posted: 02 Feb 2017
Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University
Downloads 12 (665,536)

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Banks, corporate image, perceptions of customers, perceptions of employees

10.

Customers Perceptions toward Behavioral Skills of Bank Employees in Indore

International Journal of Advance Research in Computer Science and Management Studies, Volume 3, Issue 2, Pp. 296-300, Feb 2015
Posted: 07 Jul 2016 Last Revised: 22 Apr 2017
Prerna Kumar
Devi Ahilya Vishwavidyalaya (DAVV) University

Abstract:

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Banking Sector, Behavioural Skills, Perceptions of Customers and Employees