Anna Tuchman

Northwestern - Kellogg

Associate Professor of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

6

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Top 7,032

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7,868

SSRN CITATIONS
Rank 17,632

SSRN RANKINGS

Top 17,632

in Total Papers Citations

40

CROSSREF CITATIONS

22

Scholarly Papers (6)

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 5,623 (1,629)
Citation 7

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Advertising, Publication Bias, Generalizability

Generalizable and Robust TV Advertising Effects

NBER Working Paper No. w27684
Number of pages: 42 Posted: 17 Aug 2020
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 6 (763,662)
Citation 1
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2.

The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects

Journal of Marketing Research, 2021, 58(1), 22-49, https://doi.org/10.1177%2F0022243720969401, Stanford University Graduate School of Business Research Paper No. 19-12
Number of pages: 73 Posted: 27 Dec 2018 Last Revised: 08 Jan 2021
Stephan Seiler, Anna Tuchman and Song Yao
Imperial College Business School, Northwestern - Kellogg and Washington University in St. Louis - John M. Olin Business School
Downloads 1,593 (13,718)
Citation 22

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Sin Taxes, Pass-Through, Tax Avoidance, Policy Evaluation, Tax Design

3.

Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising

Number of pages: 71 Posted: 03 Jun 2018 Last Revised: 09 Aug 2019
Anna Tuchman
Downloads 281 (134,054)
Citation 17

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Advertising, E-Cigarettes, Public Policy

4.

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Stanford University Graduate School of Business Research Paper No. 15-40
Number of pages: 66 Posted: 27 Jun 2015 Last Revised: 26 Aug 2017
Anna Tuchman, Harikesh Nair and Pedro Gardete
Northwestern - Kellogg, Stanford University - Graduate School of Business and Nova School of Business and Economics
Downloads 202 (184,896)
Citation 15

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Advertising, ad-skipping, addressable TV, complementarities, treatment effects, non-compliance, discrete-continuous demand, consumer welfare

5.

Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

Number of pages: 12 Posted: 18 Feb 2021
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 138 (255,769)

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Advertising, Nielsen, Data, Build

6.
Downloads 25 (614,608)

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Price Discrimination, Gender, Pink Tax