Anita Rao

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 17,009

SSRN RANKINGS

Top 17,009

in Total Papers Downloads

3,545

SSRN CITATIONS
Rank 28,047

SSRN RANKINGS

Top 28,047

in Total Papers Citations

26

CROSSREF CITATIONS

6

Scholarly Papers (8)

1.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Nanigans, University of Chicago - Booth School of Business, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,077 (24,497)
Citation 7

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

2.

Demand for 'Healthy' Products: False Claims and FTC Regulation

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-019
Number of pages: 54 Posted: 18 Mar 2015 Last Revised: 02 Apr 2017
Anita Rao and Emily Yucai Wang
University of Chicago - Booth School of Business and University of Massachusetts, Amherst
Downloads 687 (45,840)
Citation 12

Abstract:

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3.

Strategic R&D Investment Decisions in the Pharmaceutical Industry

Number of pages: 61 Posted: 30 Aug 2015 Last Revised: 19 Sep 2019
Anita Rao
University of Chicago - Booth School of Business
Downloads 649 (49,409)
Citation 3

Abstract:

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4.

Value of Aggregators

Number of pages: 56 Posted: 06 Nov 2017 Last Revised: 08 Dec 2020
Selin Akca and Anita Rao
University of Zurich - Department of Business Administration and University of Chicago - Booth School of Business
Downloads 371 (97,731)
Citation 2

Abstract:

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5.

Deceptive Claims using Fake News Advertising: The Impact on Consumers

Number of pages: 45 Posted: 05 Oct 2018 Last Revised: 21 Apr 2021
Anita Rao
University of Chicago - Booth School of Business
Downloads 319 (115,737)

Abstract:

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6.

Do Made in USA Claims Matter?

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-138
Number of pages: 70 Posted: 24 Oct 2019 Last Revised: 17 Nov 2020
Xinyao Kong and Anita Rao
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 253 (147,306)
Citation 2

Abstract:

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Field Experiments, Natural Experiments, Deceptive Advertising, Country-of-origin, FTC, Public Policy

7.

Online Content Pricing: Purchase and Rental Markets

Marketing Science, 2015, 34(3), 430-451
Number of pages: 42 Posted: 26 Jan 2014 Last Revised: 22 Jul 2015
Anita Rao
University of Chicago - Booth School of Business
Downloads 131 (263,014)
Citation 6

Abstract:

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purchase and rental markets, durable-good pricing, online content, experiment design, conjoint analysis

8.

Industry-Funded Research and Bias in Food Science

Number of pages: 31 Posted: 13 Oct 2020 Last Revised: 07 May 2021
Anita Rao
University of Chicago - Booth School of Business
Downloads 58 (433,592)

Abstract:

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empirical IO, consumer protection, industry funding, bias in science