Antonietta De Joannon

University of Catania - Department of Political and Social Sciences

Catania

Italy

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Scholarly Papers (1)

1.

The Role of Brand Quality in the Elicitation of Emotional Aspects in Young Consumer-Global Brand Relationships

Italian Marketing Society (SIM) - Annual Conference Proceedings, 2013
Posted: 17 Nov 2013
University of Catania, University of Catania, University of Catania - AEGI - Department of Management and University of Catania - Department of Political and Social Sciences

Abstract:

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brand quality, loyalty, brand attachment, brand identification, young consumers